Ella O’Keefe, Head of Marketing

“My favourite dress was style 2763 by Jesus Peiro. It’s a beautiful two-piece which I saw on the first day and I knew it would be my top pick from the show this year. It features an incredible peplum top which is really structured and sits beautifully. Along with the amazing halter neck, the top if fully beaded which I love. The look also features a beautiful satin skirt which can be paired with so many other styles!

I LOVED the London looks good on you retailer wall. We had so much fun coming up with the slogans around the show and I really enjoyed walking past the wall watching retailers find their name and take a video for their social. We’ve seen so much content featuring the boards, which was fun!”

Chloe Monro, Senior Marketing Executive

“My favourite designer is hands down Charlie Brear, debuting her new drop, THEWN. The brand has this incredible way of blending modern bridal with a sense of effortless cool, and seeing it come to life in Brick Lane was just amazing. Her signature style weaves throughout, with clean architecture, sculpted femininity and modular styling and it’s so up my street.

My favourite dress has got to be the Uma Corset by Le Blanc, featuring a stunning, strapless, corseted bodice with illusion pockets and made front stretch matte satin. The style is extremely versatile and can be worn for either the wedding day or other wedding celebrations, such as bridesmaids brunch! It’s one of those pieces that doesn’t try too hard - it just is beautiful.

My favourite feature was the Red Thread Intention Wall. As a continuation of our narrative of destiny, we wanted to expand this concept further onsite. The idea of the red thread is such a beautiful one - it’s an ancient belief that an invisible, unbreakable cord connects those who are destined to meet or profoundly impact each other’s lives. There was something so powerful about watching people from all parts of the industry come together - seeing new boutique owners write their dreams, influencers sharing their visions and industry icons reflecting on what’s next. It really cemented for me that this industry is one big community, built on support, shared ambition and creativity. Everyone is on their own path, but there’s this underlying connection between us all. I can’t wait to take a moment to read them all!”

Milly Dill-Russell, Marketing Assistant

“Calla Blanche and their Coleen dress (126102) were amongst my standout selections from this year’s show. Featuring intricate beaded lace, a sleek sheath silhouette and a sweetheart off-the-shoulder neckline, the design is extremely flattering. The detachable sleeves and optional choker also offer a vintage-inspired romance and allure, elevating the overall look and bringing individuality and versatility to the design, which is something I strive for in my own personal style.

Another highlight was the Bobbi Brown touch-up stand, which proved to be a thoughtful and impactful addition to the experience. In between back-to-back appointments and the fast-paced nature of the show floor, guests were able to take a moment to have their makeup refreshed, explore the products used and regain a polished, confident finish before continuing with the buying. The stand really reflected Bobbi Brown’s ethos of making people feel the best versions of themselves. The team certainly brought a calming energy that cut through the buzz of the event.”

Mia Lochhead, Admin and Marketing Assistant

“My hot pick from the show this year is the Clara dress by Jane Aston, crafted from beautiful cut out lace, with detachable pearl draping on the arms and an illusion skirt, offering a sensual addition to the gown.

I really loved the colour analysis by Colour Conviction, it felt like such a fun, personal addition to the whole event. In between all the big fashion moments, it was nice to have something that was about you and your own style. It was kind of amazing how quickly the right colours made a difference, your skin looked brighter and your features stood out, everything just clicked. It didn’t feel overly technical either, just really easy to see and understand. Also, for me to be able to use the colours moving forward.”

 

From directional design details to meaningful experiential moments, this year’s Bridal Week London has proved the continued evolvement of the industry’s creativity and connection. Whether it was the craftsmanship behind standout gowns or the interactive features that brought guests together, each highlight reflects a broader shift towards versatility, individuality and experience-led events. As these team insights show, it’s not just about what’s on the rails, it’s about how the entire event makes people feel, connect and look ahead to the future of bridal.