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Important update from the Harrogate Bridal Show

Ella O’Keefe, Group Marketing & Content Manager for the Harrogate Bridal Show talks us through what you can expect from this special edition of the show.

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Covid-19 has changed the way we all do business, and it’s no different for exhibition organiser’s. We caught up with Ella to find out what retailers can expect from this year’s event.

The Bridal Buyer team are so excited for the Harrogate Bridal Show this year, can you talk us through the changes to the show for 2020?

We recently announced a new venue and date for his year. The Harrogate Bridal Show will now run from 4-6th October, making us one of the very first exhibitions to take place post-lockdown. We were thrilled to be able to secure a date just three weeks later than our September plan. We wanted to make sure the delay would not have a negative impact on orders/delivery and we are confident that these new dates will meet the needs of our retailers.

Our new venue, the Yorkshire Event Centre, is a purpose-built exhibition space located just 10 minutes from Harrogate town centre. There are over 1000 free of charge parking spaces located opposite the show entrances, meaning that those who want to minimise the use of public transport will be able to do so. We will also be offering complimentary transport between the show and the town centre to make attending the show as easy as possible. We have put on this shuttle service as we know how important it is for our visitors and exhibitors to have access to the hotels and hospitality they love in the town centre. Harrogate is the home of bridal after all.

Why is it important for retailers to attend this year’s show?

It’s been a difficult year for everyone, and I truly believe that Harrogate will be a hub of positivity this Autumn. It will have been over a year since many of us have seen each other and Harrogate will be the perfect place to catch up with industry friends and colleagues.

The Harrogate Bridal Show is also the only opportunity this year to see the full collections in real life, which as many retailers have informed me is so important when deciding on next season’s stock.

We will also be running our Business Advice Clinics which will offer one-to-one sessions to help shops with key areas of their business.

What changes can retailers expect to the registration process?

To ensure we can manage visitor numbers, reduce busy entrances and implement track & trace, all visitors will be required to pre-register for this year’s show. This process is slightly different to previous years, here’s a quick guide:

1) Pre-register at

2) Confirmation email (immediately)
3) Print at home badges (September)
4) Present your pre-printed badges at any hall to gain entry to the show
5) There will be one central registration hub at Hall 1 for any enquiries

What health & safety measures are being put in place?

The safety of visitors, exhibitors and staff is our priority. Our Operations team are finalising our health & safety guidelines at the moment. The team are ensuring that the event meets the government requirements along with following the advice of the Association of Event Organisers. You can expect to receive our guidelines in mid-August.

How can retailers register?

Registering for the show is easy. Simply click here.

If you attended last year, look out for an email in your inbox tomorrow offering you the chance to register in just one click

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