Can you tell us three interesting facts from Love Above?

- Love Above is focused on bringing modern styling tailored for curves by our team of soul sister stylists who work across our 3 sister studios – You Are Precious Bridal and Sisters of Grace – meaning our personal approach, wealth of gown knowledge and passion for being creative shines through at every appointment.
- Our lounge is named after the saying ‘Love Above All’ as our townhouse is one all inclusive bridal destination and our curve floor sits above You Are Precious.
- Love Above is designed as a Moroccan style love loft with exposed beamed ceiling and features my family heirloom treasures as key design pieces – we love having a little part of ‘The Brittons’ family history running throughout our showrooms.

Tell us about the bridal experience, and how you cater for the curvy bride?

Love Above is destined to empower curves, and we have hand chosen an array of designer styles that represent our modern, fashion forward bride in sample sizes 18-32, with key styles being able to be ordered up to a UK40. 
Each dress is chosen for their support and structure without compromising on design. We’ve hand-chosen styles from our existing designer ranges so that our experience across our townhouse is seamless, we’re able to mix and match from different floors to meet our brides desires.
Like our sister showrooms, our lounge works by appointment and offers our personal one to one consultation with our dedicated stylists who are passionate about getting to know our LA brides, their day and their style before pairing the dreamiest dresses.
We’ve also specially designed our own edit of accessories, straps, flutter sleeves and full sleeves with our recommended seamstress team to allow for our brides to personalize their look to their gown where needed.

What steps can business owners take to make their store more inclusive?

• Assess your collections and listen to your brides needs – use this as a tool when you’re next at market to improve and ensure your dress edit is as inclusive as possible.
• Increase your sample size range – use your knowledge of design and structure to hand pick key styles to add to boutique rails.
• Chat with your existing designers about current best selling curve styles that could give your offerings a real boost. It’s so important that your brides feel comfortable and reassured that they are able to try on at your store.
• Be authentic with your advertising, ensure you promote exactly what you can offer. Include diverse imagery and be real with your brides on what you can offer to build confidence in your brand.
• Feedback is key, use regular polls and take note from your appointments on what your brides are seeking, areas you can improve on and styles you may be missing from your rails – then adapt to this.

How do you celebrate a bride finding her dress?

One of our highlight moments is creating that yes magic with our brides-to-be. Celebrations with a glass of fizz, followed by ‘I said Yes to my Love Above Dress’ pictures of our brides with their guests, which are then designed and shared on our socials to shine on their moment. Our special LA gift bags filled with treats include choosing one of our signature Love Above accessories to take home.

If you had to give one piece of advice to another store owner, what would it be?

Inclusivity is so important in todays world. Always research – your area, your market, your brides and designer labels - This means you know what your brides desire, what’s available locally already and what you can then offer. Use this resource when you attend market to increase your size and style offerings.