Abi Neill

Do your numbers and monitor them accurately every week. Set realistic targets and goals that will drive growth but that are achievable. They might orientate around your conversion rates, unit sales and revenue for example. Then, work your socks off to achieve them, but find the balance between work and play so that you enjoy the journey and don’t burn out! So many owners are suffering from business anxiety since the pandemic I fear!

Jo Stott

Anyone who knows me, knows it is all about the people. Assist and train your new staff members and encourage, coach, and listen to your super stars.  All staff members need as much attention to detail as you can possibly give them. Know your truth and strategise your 2023 to brilliance!  

Megan Garmers

During the conversations I had with retailers at Bridal Week Harrogate and London 2022, I loved seeing the eagerness to learn more about video marketing and social media for TikTok and Instagram Reels. That approach will get them further faster, because social media is not going away.

Grace Bunk

You are more than a business, you’re a brand. Long gone are the days of “small business” even if you do technically fall into that category. If you are using social media, or any other online marketing tool to drive traffic to your business, you aren’t just competing with your competitor up the street. You are competing on a global scale for consumers’ attention. Think of your business as a brand, an experience, a global business because truthfully, it is.

Maria Musgrove-Wethey

The takeaway is that to be successful it’s not enough to have great designers, a great location and be a great salesperson. You need to be a great marketeer and that means knowing who your ideal bride is, attracting her into your boutique and giving her a great experience so that she buys from you. This means much more than posting on Facebook and Instagram!

Anna Hare

Focus, determination and having a clear objective in mind is absolutely key for making your business a success. For this you need a strategy and you need to know how to be a marketer of your business as well as just owning your store. It is no longer enough to have a shop full of pretty dresses and hoping the brides will come. They won’t unless you have a clear marketing plan in place and that you execute that plan. Does your website, your social media and your store all tell your brides the same story? Is it a single cohesive message and is it telling them what to expect when they visit and what your vibe is? If not, then this is something you should be working on, brides have higher expectations than ever and they are much more media savvy, make sure you are too!

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