ao link

NEWS. COLLECTIONS. BUSINESS. EVENTS - straight to your inbox

By entering my email I agree to the Bridal Buyer Privacy Policy (we won’t share your data & you can unsubscribe at any time)

Speaking volumes: behind the brands at Bridal Week Harrogate 2024

We delve into the creative minds behind some of the industry’s most influential bridal brands ahead of Bridal Week Harrogate, uncovering the inspiration that shaped their latest collection. 

Linked InFacebookTwitter

Essense of Australia

What was your inspiration behind this season’s collection?

"This season, we drew inspiration from the fashion runways and our beautiful brides and their one-of-a-kind love stories. We incorporated the latest bridal trends, like strapless silhouettes, pops of colour, pearl details, square and high necklines, luxurious fabrics and more. You’ll also see basque waists, which is one of my favourite runway-inspired looks! Whether brides prefer a modern and effortless gown or a vintage-inspired design, our collection offers gorgeous gowns for every bridal style and vision."

Three words to describe it?

Memorable, Classic, Romantic.

 

Justin Alexander (Lillian West)

What was your inspiration behind this season’s collection?

"Our latest collection is a breath of fresh air for the free-spirited bride. This collection embodies natural beauty with earthy colours, bold lace patterns, sculpted fabric florals, and organic tonal beading. It is refreshingly unique with sexy slits, detailed trains, detachable elements, and two-in-one looks. While always maintaining a sense of wanderlust with light and flowy fabrics, ethereal skirts, adventurous ruffles, and sheer elements. This collection is for those who dream of a wedding as unique as their love story."

Three words to describe it?

Earthy, Fearless, Ethereal.

 

Dando London

What was your inspiration behind this season’s collection?

"For 2025, Dando London present sleek lines and luxurious fabrics that seamlessly blend with timeless silhouettes to captivate the modern bride seeking ultimate luxury. Gowns that feature innovative patterns, transforming a seemingly simple dress into a statement of sophistication. Classic pearls embellish contemporary designs, infusing them with a touch of Hollywood glamour while maintaining an enduring elegance. This collection draws inspiration from the grandeur of classic old buildings, reflecting their intricate structures and rich details in every piece. The result is a series of bridal gowns that not only flatter but also embody a perfect fusion of modernity and tradition. Designed to make a striking impression, these gowns offer a blend of opulence and timeless beauty, ensuring that every bride feels both radiant and uniquely special on her big day."

Three words to describe it?

Contemporary, Resplendent, Irresistible

 

Evie Young

What was your inspiration behind this season’s collection?

"The curtain rises on our latest collection of 26 modern gowns, ARIA embodies the dramatic traits of rebellious romantics, against the backdrop of high-fashion Vaudeville glamour. As seen in our fascination for liquid draping and nouveau silhouettes shows off corsets of lace, catwalk sleeves, and dramatic trains trailing every step. All this in our defiant trademark of black and white."

Three words to describe it?

Bold, Daring, Fashionista.

 

Madi Lane

What was your inspiration behind this season’s collection?

"Solara - of the sun, is the inspiration behind Madi Lane Bridal’s newest Australian collection. Celebrating the play of light across feminine curves and the pure radiance of a woman in love. From the dance of whimsy in ballgowns of tulle to illusion boned bodices showing off sun-drenched skin, Solara is a beacon of modern bridal expression including the finest lace collars and sensual draping."

Three words to describe it?

Radiant, Inclusive, Feminine.

 

Want to discover more brands and hear the narrative behind their latest collections? Visit Bridal Week Harrogate between 8 - 10 September and be amongst the very first to gain access to new pieces for your brides-to-be.

REGISTER HERE

Linked InFacebookTwitter
© 2021 Bridal Buyer • bridalbuyer@oceanmedia.co.uk • 020 7772 8300 • © Ocean Media Group Ltd