From bold new initiatives to first-ever creative projects, 2025 has been such a big year of growth, collaboration and excitement for the Bridal Team. Here’s their top highlights from the past year. 

Alex Butler, Event Director

My highlight has to be my return back to Bridal! I’ve loved my time working in other industries, but there’s something so special about the bridal industry. I’ve really enjoyed re-connecting with brands and retailers who I’ve known for years, as well as making bonds with some new ones. I’m so lucky to work with a phenomenal team of inspirational women, and I’m so excited to fully unveil our plans for Bridal Week, starting with our return to London in March 2026!

Ella O’Keefe, Head of Marketing

Chloe Monro, Senior Marketing Executive

For me, the highlight of 2025 was shaping the creative direction behind the new Bridal Week identity. From refining our brand colours and visual direction to building out our campaign assets, it was incredibly exciting to develop a look and feel that reflects the modern direction we’re taking. Bringing all these elements together and seeing our new identity roll out across every touchpoint has been such a proud moment. I’m beyond excited to carry that energy and excitement into London and for everyone to see it come to life onsite - keep your eyes peeled, we’ve got more coming!

Amelia Dill-Russell, Marketing Assistant

I’ve had an amazing first few weeks and have really enjoyed being part of the amazing team during this exciting time of Bridal Week undergoing its rebranding. My highlight so far has got to be writing my first article for Bridal Buyer online. It was great researching my chosen topics for our November round-up piece, and writing on Vivienne Westwood, and I’m looking forward to contributing more to the digital publication. Looking ahead to 2026, I can’t wait for my first Bridal Week and putting faces to names - make sure you come and say hello.

Anna-Marie DeSouza, Editor

2025 has been a great year for Bridal Buyer, and for me personally it has been one of the most rewarding yet. Without a doubt, my highlight has been the incredible range of interviews we’ve had the privilege to complete. Meeting the designers and the inspiring names behind the brands is always a joy, but this year in particular, it’s our retailer interviews that have truly stood out. From the long-established boutiques with decades of expertise and stories that could fill a book, to the exciting new shops bringing fresh ideas and bold creativity to the industry. What has struck me most is the sheer warmth and authenticity of the people who run the UK’s bridal boutiques. Their passion is infectious and – without fail – they have some of the best senses of humour you could hope to come across.