Allure Bridals is thrilled to work alongside Lyn Paolo, the renowned costume designer and Shondaland’s creative director. Known for exceptional talent in creating breathtaking, historically-inspired costumes, Paolo’s designs for Queen Charlotte have become a hallmark of the show’s distinctive style. Her expertise and creative vision have been instrumental in bringing the Georgian Era (Queen Charlotte: A Bridgerton Story) and Regency Era (Bridgerton) inspired bridal line to life.

Allure has released three exclusive sketches from the collaboration, as designed by Lyn Paolo. The sketches showcase the attention to detail and craftsmanship seen throughout the collection — details that promise to make brides feel like they have stepped into their own Georgian and Regency era romances. Drawing from the shows’ opulent aesthetic and the bold, regal fashions of the character of Queen Charlotte, this collaboration brings romance and glamour to modern-day brides. The collection will showcase a stunning array of bridal gowns, each capturing the essence of Shondaland’s series with intricate lace details, luxurious fabrics and exquisite embellishments.

The collection is set to debut in December 2023, just in time for engaged couples to plan their dream Bridgerverse inspired weddings. Prices will range from £1,300 - £2,400 and will be sold in bridal salons worldwide.

"We are incredibly excited to collaborate with Netflix, Shondaland and Lyn Paolo to bring the enchanting Bridgerverse to brides," said Kelly Crum, CEO of Allure Bridals. "The intricate details, lavish fabrics, and timeless elegance of Queen Charlotte and the ton’s fashion are a perfect fit for our bridal gowns, and we can’t wait to unveil this special collection to brides around the world."

Her inclusion in Shondaland’s Seat At The Table initiative, which seeks to bring creatives into franchise deals which are both representative of the creators’ work on their respective shows as well as the creators themselves, allows Lyn to put her creative spin on each gown and custom designing three gowns within the collection.

"Shondaland values the relationship we’ve cultivated with Lyn over the past 10 years,” said Sandie Bailey, Shondaland’s Chief Innovation and Design Officer. “To bring her into our Seat at the Table initiative and work alongside her on such a beautiful bridal collection was incredibly inspiring. Her artistry shines in the elegant lines of Queen Charlotte: A Bridgerton Story costumes and we are excited to be able to bring the same romance and sophistication of Lyn’s designs to the market place with such highly valued leaders in the bridal space, Allure Bridals."

​​"It has been such an honour and a joy to work with the amazing team at Allure who were so supportive and collaborative during the design process,” said Lyn Paolo. “Sandie Bailey from Shondaland was instrumental in the development of this collaboration and the Netflix team were valued partners in bringing the bridal collection to the Bridgerton world. As always, there would be nothing without Shonda Rhimes, who is and always has been a Costume Designers’ dream writer/producer. I love the worlds that she creates and it is an absolute delight to fill those worlds with beautiful costumes. Now I am excited to help design beautiful gowns inspired by the world she has created for today’s beautiful brides."