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Bridal Week Harrogate 2022: British Bridal

Collections15-Aug-2022

Always having the concept of the real bride at the forefront of all decision making. British Bridal aspire to create real gowns for real brides. We interview them ahead of Harrogate to discover three of their favourite pieces in their collection and what’s next for the brand.

Tell us about the history of the brand.

British Bridal have over 20 years experience within the world of Bridal. The family owned business specializes in immersing beautiful designs, at amazing prices, with 48 hour delivery!

What are the brand’s secrets to success?

British Bridals secret to success is putting the stockists first, and highlighting what their needs are! From this, holding stock for fast delivery, with no contacts and no minimum order. Upholding these values, and having great rapports with our stockists are paramount to our success

Can you talk about the brand’s relationship with the UK bridal market?

British Bridal are taking the bridal market by storm. The innovative business model used of holding stock in their UK warehouse, and providing 48 hour delivery to the UK and 72 hour delivery to the USA & Canada.

What inspired the current collection?

The inspiration behind each collection is always having the concept of the real bride at the forefront of all decision making. British Bridal aspire to create real gowns for real brides. We strive to make sure every bride can feel their best self when wearing our designs!

What kind of brides do you envisage wearing your pieces?

Confident in her femininity, a true romantic at heart and living and loving for the moment.

Pick three of your favourite pieces that really highlight the vision of your collection.

The WD149 is definitely a favourite! The WD149 is a classic, sleek, princess gown with a modern edge. The ivory satin bodice has the support every bride desires. The low V-neck contours your bust and the thick satin belt cinches the waist perfectly. The train is adorned with buttons, adding that feminine element... and of course she’s got pockets! This gown is easy to accessorise belts, hair vines or even a flutter sleeve.

Havana is one of many new gowns to our Annalise collection she is for the dramatic yet elegant bride. All eyes are on the bride as she gives that over-the-shoulder look with her off-shoulder band straps and soft V back beautifully contouring every curve. With structuring ideal for every bride.. party your night away in Havana!

Luxurious, glamorous, and romantic describe my current favourite from our Sempre Sophia range, Sasha – a combination of modern, beaded, floral lace atop tulle and modern wave.
With a sweetheart, strapless plunge neck bodice and beaded off the shoulder straps she is flattering and refined.
With rows of lace creatively adorning her ballgown skirt and bordering her long train, Sasha forms the dreams of every bride