When did you fall in love with the bridal industry?

Diving headfirst into the bridal industry was a love-at-first-sight affair for me. Over a decade ago, I embarked on a journey as a bridal shop owner in California, where the sun-kissed vibes influenced my appreciation for modern elegance. Witnessing the transformative power of the perfect gown and the radiant joy it brings to brides fuelled my passion. As the proud founder of Bo Lee Collection, my California-based brand has organically evolved, blending a contemporary flair with timeless elegance. Anticipating the excitement ahead, I am thrilled to unveil our creations to the UK bridal market, bringing a touch of Californian charm to the global stage.

What is your creative space like?

At Bo Lee Collection, our creative process is a curated narrative, blending timeless elegance with modern allure. Inspired by the stories of brides, we transform dreams into sketches and fabrics into canvases. Our studio, a chic haven, mirrors our brand’s aesthetic, where every detail is meticulously considered.

What do you consider to be signature design elements in the collection?

Bo Lee Collection embodies a contemporary, effortlessly luxurious aesthetic tailored for the modern bride. Our signature design elements seamlessly fuse timeless sophistication with modern allure. From meticulously crafted silhouettes to innovative detailing, our gowns represent a distinct blend of traditional charm and avant-garde design.
Our label prides itself on infusing each creation with precision and artistry. Our designs showcase dramatic silhouettes, including sculptural columns, captivating necklines, and full ballgowns adorned with unique elements. 
Playing with semi-sheer fabrics, intricate folds, delicate lace, and a touch of sparkle, Bo Lee Collection captures unapologetic femininity, hyper-romance, and a subtle yet captivating sexiness. This modern and sophisticated collection is curated for brides who appreciate the art of taking bold yet elegant risks on their special day.

What’s the biggest secret to the success of your brand?

The core of Bo Lee Collection’s success is the seamless blend of timeless sophistication and contemporary style, offering brides unique designs with meticulous attention to detail. What sets us apart is not only our commitment to quality craftsmanship but also our great price points, ensuring accessibility without compromising on elegance. Additionally, our fast lead times provide brides with the efficiency they desire without sacrificing the excellence they expect. This winning combination has established Bo Lee Collection as a standout choice, particularly in the competitive US bridal fashion market.

What inspired your latest collection?

Our current collection draws inspiration from the unexpected beauty found in contrasting elements. We’ve curated designs that showcase a unique, fashion-forward approach to bridalwear. Signature sculptural designs are adorned with floral embroideries, dreamy bows, and sparkly details.

The collection embodies a contemporary, effortless, and luxe vision tailored for the modern bride. Striking design trends feature clean, sculptural silhouettes, emphasizing ease and sophistication. Luxurious materials, including soft sheers and intricate lace, add a touch of modern opulence. Embellishments focus on understated elegance, with delicate details like dreamy bows and subtle pearls. The overall aesthetic marries simplicity with a luxurious feel, aligning perfectly with the contemporary and effortless style that defines the modern bride’s vision.

Which piece in the collection do you consider to really highlight the overall vision?

The piece that truly embodies the vision of the collection is the enchanting dress Aera. With its ballgown silhouette and sweetheart neckline, it captures a timeless romance. The sheer bodice adorned with multi-coloured lace over soft blush tulle exudes a whimsical allure. The detachable bow with a belt offers versatility, while soft pink 3D flowers scattered over the bodice and skirt infuse a touch of ethereal charm. Beneath it all, a silver sparkle tulle underlay adds a subtle yet mesmerizing glimmer. Aera encapsulates the collection’s essence, seamlessly blending elegance, romance, and a modern touch.

What kind of brides do you envisage wearing your pieces?

Our pieces are envisioned for modern brides who embrace timeless romance with a contemporary edge. They are individuals seeking elegance and versatility, drawn to intricate details and ethereal charm. The collection caters to those desiring a touch of whimsy, allowing brides to express their unique style on their special day.

Why is White Gallery so important to you?

White Gallery is a pivotal moment as we make our debut in the UK bridal market. This showcase provides a unique opportunity to introduce our brand to the UK audience, establish meaningful industry connections, and unveil our collection’s distinct charm. We eagerly anticipate the platform to share our modern bridal vision, make a lasting impression, and immerse ourselves in the vibrant UK bridal community.

How can retailers get in touch to book an appointment with you at the show?

To get in touch with Bo Lee, email admin@boleecollection.com.

To secure your spot at Europe’s most exclusive bridal buying event, register for free today by clicking here.