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Kelsey Rose: No one's little sister

When a bridal house launches a second label, the newbie can often be referred to as their ‘little sister’. However, there is nothing ‘little’ about Studio Ellis label Kelsey Rose, which launched in the 80s. The brand has taken the bridal world by storm since their rebrand in 2020 with a fresh approach, signature looks and stand-out designs.

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GETTING TO KNOW KELSEY ROSE

Kelsey Rose was made for the modern bride, the brand does away with traditions and creates pieces for a bride who wants to dance to the beat of her own drum. They understand that boutiques have to vibe with a brand in order to work with them. And Kelsey Rose believes that finding stores with the same values = success! Their three signature brand values are:
To be cool & affordable: Offer fashion-forward, curated collections, giving brides the value they are looking for, whilst never compromising on quality or style.
To be partnership-led: Keep the retailer at the heart of what they do, leading with passion and dedication.
To celebrate individuality: Design each collection with individuality at the forefront, and create dresses, separates and accessories that enables a bride to truly feel her authentic self on her wedding day.

AUBRIELLE: A CELEBRATION OF MODERN ROMANCE AND SELF-DISCOVERY

Aubrielle is the long-awaited latest collection by London-based bridal house Kelsey Rose Bridal. Known best for their ethereal and informal takes on bridal fashion, Kelsey Rose Bridal introduces 33 new styles to their bridal repertoire with this exciting new collection. Inspired by the wonder and whimsy found in vintage lace, native flora and natures untouched splendour, Aubrielle embraces the raw and wild, with designs perfect for the bride wanting a touch of relaxed glamour. Grounded by the familiar essence of untamed beauty, authenticity and ever evolving abilities of mother nature, Aubrielle unfolds like a story book, with new tales of romance and wonder unfolding with each gown. An evolution of itself, Kelsey Rose appeals to all with their newest inclusion of mini gowns for the non-traditional bride, overskirts for the dramatic bride, and detachable sleeves for the modern romantic.
Bringing the bride on an otherworldly journey into the unknown, Aubrielle embraces the innately feminine with floral laces, soft flowing organza, luxury chiffon and romantic crepes. Find these fabrics delicately crafted into soft necklines and flowing skirts offset with more traditional bridal looks with full sleeves, high halter necklines and lace adorned backs. Each gown more beautiful than the last, this collection is a testament to the ever-evolving nature and ethereal romance of Kelsey Rose Bridal designs. The poetic symphony of old and new collides in this wildly untamed collection.

STUDIO ELLIS

Kelsey Rose belongs to world-renowned bridal fashion house Studio Ellis, with over 110 years of living history. Having entered a new era with 4th generation Ellis family member James, the business is going from strength to strength with best-in-class aesthetics, internationally recognised customer service and a clear vision for the future. Kelsey Rose will be launching Aubrielle at Bridal Week Harrogate on stand M31 later this month. For more information, get in touch with Grace: grace@studioellis.co.uk

To view the new collection and browse the latest pieces from over 200 more brands, claim your free pass for Europe’s first bridal buying event of the year by clicking here.

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