New York-based Vera Wang, a modern-day fashion icon, is known throughout the world for her cutting-edge designs. Partnering with Pronovias Group, the collection perfectly blends artisanal details with luxury textures. With this launch, the unique style of Vera Wang will be accessible to fashion-centric brides everywhere by offering her iconic wedding gowns at a more accessible price point while still maintaining her signature level of quality, craftsmanship and eclectic design values. The first Vera Wang Bride collection consists of 60 dresses designed entirely by Wang and her team. They will be available at Pronovias stores and selected boutiques across the world from September 2021.

As Wang herself summarises, “the Vera Wang Bride is fearless and has her own sense of self. For her, fashion allows her to make her own choices, to embrace emotion and to celebrate individuality. Through my designs I want to express respect – respect for the design process. Respect for quality. Respect for imagination and individuality. But most of all respect for women.”

New trends evident in the first Vera Wang Bride collection include free-falling skirts, laces woven with intricate details, visible corsetry and micro pleating. Silhouettes range from minimalist column dresses to dramatic ball gowns to fluid A-line and mermaid cuts. "Vera Wang Bride is about freedom, experimentation and innovation, along with a tangible ingenuity in the details and tailoring. In short, no rules” comments Wang. “This partnership with Pronovias Group has allowed me to push my creative boundaries and develop a global brand available to all brides at an intelligent price.”

The dresses also feature statement accents such as oversized bows, chic sash belts and detachable cape sleeves. Fantasy crowns, voluminous corsages, feathery headpieces and ultra-long leather gloves add a dash of fantasy and playfulness to the total Wang look. “We are really excited to present this collection to the world. We work really hard with Vera Wang and her team to make this collection happen and it is a reflection of Vera’s unique signature and iconic designs. I’m sure it will be a step forward to the consolidation of the brand” says Amandine Ohayon, CEO of the Pronovias Group.

“My intent was to make sure that certain Vera Wang design codes were identifiable in Vera Wang Bride,” explains the designer. “Fashionistas will notice her love of deconstructed decadence in wistful antique lace, neo-Gothic romance in mikado gowns with slimline, corset bodices, reinvented red carpet looks in sensual crepe and architectural innovation using plisé and folding that dress the body in a new, contemporary elegance.”
Chosen by Wang herself, standout dresses in this first Vera Wang Bride collection include:

• Laurence, a ruched mermaid gown with an iconic, tulle puffball skirt.
• Marion, a ball gown dress in nude tulle with a bustier bodice and sprays of sequins.
• Odette, a perfect A-line dress with a dropped waist that creates a beautiful proportion.
• Lola, a clean elegant crepe dress with a sensual draped back a 1970s-inspired halter neckline.

In keeping with Pronovias Group’s inclusivity policy, the dresses will be available in the following sizes: UK: 2-30; US: 0-28. And finally, as part of Pronovias Group long-term CSR and environmental strategy, sustainable options using eco-fabrics and trims will also form part of the collection.

To find out more about the new collection, click here.