In the run-up to Bridal Week, we have a very special Style of the Week from the iconic British label, Ellis Bridals. Their new collection will debut to the crowds at the exhibition and is set to be one of the very best to date.

This week, we have fallen for Verity, a gorgeous dress from the 2026 Atelier Collection, which pays tribute to British craftsmanship and contemporary bridal design. “This collection reimagines timeless elegance, blending clean lines, structured silhouettes and luxurious fabrics to create gowns that feel both modern and effortlessly romantic,” says the label’s James Ellis.

James tells us that Verity’s design was inspired by the modern bride and the timeless elegance of some of the label’s previous bestsellers, Reanna and Wren. “Taking the most-loved elements from these designs, Verity is a fresh, contemporary evolution – refined, structured, and effortlessly sophisticated.”

The gown blends clean, architectural lines with romantic detailing, creating a style that feels both timeless and on-trend. “This gown is for the bride who wants understated impact – a modern statement that is both confident and undeniably elegant,” explains James.

Verity by Ellis Bridals

There is so much to love about Verity – the style is the epitome of refined sophistication. It features a sleek, figure-enhancing silhouette, sculpting the body before subtly flaring into a gentle train. The off-the-shoulder long sleeves, which extend elegantly over the hands to the knuckles, create a beautifully elongated, graceful look.

Looking at the style in more detail, James tells us: “The structured bodice features a flattering dipped front, enhancing the décolletage while offering a sculpted yet soft femininity. Contouring seamlines further define the waist and hips, ensuring a flawless fit that complements the body’s natural curves.” The icing on the cake is the row of delicate buttons that cascade all the way down the train, drawing the eye and adding a touch of romance.

The dress is all about precision tailoring and its clean, crisp aesthetic – it’s timeless yet fresh. It is crafted from a luxurious stretch crepe, one of the signature fabrics for Ellis Bridals, which is perfect for the clean, structured drape and impeccable fit. “This expertly tailored material hugs and sculpts the body, offering a sleek, form-fitting look while maintaining ease of movement,” says James. “Designed to provide both comfort and confidence, the crepe fabric ensures a flawless silhouette that feels as incredible as it looks.”

Comfort & Wearability

Despite its structured aesthetic, Verity has been designed with comfort in mind. The stretch crepe allows for easy movement, while the soft inner lining ensures the dress feels as beautiful to wear as it looks. James tells us: “The gown features expert corsetry for a flawless, supportive fit. The internal structure cinches the waist, creating an elegant hourglass effect while ensuring effortless wearability. Thoughtfully placed contouring seamlines enhance the natural curves, sculpting a silhouette that feels both structured and fluid.”

Thanks to this attention to detail to ensure wearability, the figure-sculpting bodice makes Verity feel empowering – an effortlessly chic and confident bridal look that exudes poise and grace, with not a hint of discomfort.

Favourite Features

Bridal Buyer was initially drawn to Verity because of the stunning neckline and sleeves. The detail adds so much elegance to the look, ensuring that whoever wears the style feels chic, without feeling stuffy. For Ellis, the standout feature lies in the precision of the composition, from the meticulous seamlines that contour the body to the expert pattern cutting that ensures a flawless, sculpted fit. “Every detail has been carefully considered to perfect the silhouette, proving that true elegance is found in simplicity done to perfection,” says James. “The combination of clean lines, architectural structure, and impeccable tailoring makes Verity a standout piece for the modern bride.”

If you’d like to see Verity up close, visit Ellis to see the full collection at Bridal Week March 

WORDS Anna-Marie DeSouza