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The label we're loving: PEN·LIV

Founded in 2022, PEN·LIV presents sweet, sexy, sophisticated and fresh new bridal designs featuring figure-flattering silhouettes and exquisite detailing. We chat with the team to find out more.

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Tell us a bit about the company and why you decided to launch PEN·LIV.

Bridal Collective, formerly known as Enzoani, is a prominent bridal manufacturer recognised for its premiere assortment of bridal brands. Since it’s launch of the flagship Enzoani collection in 2006, it quickly gained immense popularity for its dedication to cutting-edge fashion, unparalleled craftsmanship, and a superb fit and finish. Today, Bridal Collective carries eight lines under its three distinguished brands: Enzoani, ÉLYSÉE, and PEN·LIV.
Bridal Collective launched PEN·LIV in 2022.  A new collection for bold and confident brides looking for modern, couture gowns with a youthful, edgy and sexy vibe. Named in tribute to Bridal Collective Founder and CEO Mary Nguyen’s two daughters, the PEN·LIV collection serves as a loving legacy for them.

What does PEN·LIV bring to the existing Bridal Collective brand family? What makes it stand out?

PEN·LIV  embraces the new and the daring. The hope is that with PEN·LIV , there is a wedding dress for every bride within the Bridal Collective portfolio.   

What would you class as the star of the latest PEN·LIV collection, and can you tell us more about it?

Bride & Designer favourites: 
Blossom - BLOSSOM is the quintessential charming mermaid style wedding dress. The BLOSSOM gown features dainty off-the-shoulder bow sleeves, which can also be removed for a strapless look. The multi-material 3D floral motifs perfectly complement the sparkling glitter tulle and semi-sheer chiffon lining of the skirt. BLOSSOM is tied together by its sweet and delicate bow detail at the waist.
Blythe - BLYTHE is a spectacular wedding dress that embodies pure opulence. This gown was made with the extravagant bride in mind. This decadent sheath dress features a new fully beaded 3D floral lace design with unique beaded vine motifs. The skirt is made up of soft Chantilly lace with sparkling glitter tulle and a semi-sheer chiffon lining.

What are bridal retailers saying about the collection?

Who better to answer this than one of our wonderful PEN·LIV retailers, TDR Bridal Birmingham
“We are absolutely captivated by these extraordinary dresses! They prove to be the ideal choice for brides who desire a wedding gown that exudes a sense of Hollywood glamour while making a bold, unforgettable statement. These breathtaking gowns not only serve as showstoppers but also provide an unforgettable experience for brides as they work their magic in accentuating the curves of each and every bride. My personal favourite is Arleigh with its modest scoop neckline and contrasting sexy low back. As this was one of the first we had in store… and it totally set the benchmark for the rest of the collection.”
– Molly, Marketing Manager at TDR Bridal Birmingham.

Is there anything exciting on the horizon for PEN·LIV, or any of the other Bridal Collective brands?

The team are extremely excited to be planning for a brand-new season. Stay tuned! 
This year Bridal Collective has introduced THE FULL COLLECTIVE. A program designed to provide even more specialized support for all Bridal Collective’s global retail partners. THE FULL COLLECTIVE offers, in-office ambassador events, in-store events, webinars, virtual focus groups and more!
As part of THE FULL COLLECTIVE program, a brand-new e-learning platform called THE COLLECTIVE ACADEMY has launched which is an all-encompassing, informational e-learning platform (website/app) that is designed to increase your store’s sales through comprehensive guidance and personalized support. 
For more information on TFC and Bridal Collective’s training program, check out the feature in Issue 5 of Bridal Buyer!

How can retailers get in touch to find out more?

Could PEN·LIV be the perfect fit for your store?
Visit the Become a Retailer page on Bridal-Collective.com or email info@bridal-collective.co.uk
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