For boutique owners, staying ahead of the curve isn’t just about stocking beautiful wedding dresses - it’s about understanding exactly what the modern bride wants right now. We’re thrilled to unveil our official shortlist of finalists for The Wedding Dress of the Year 2025, and we’re so excited to share them with you.

This year, we’ve teamed up with The National Wedding Show for the ultimate bridal giveaway: thousands of brides-to-be will cast their votes and one lucky bride will walk away with their dream dress. The gown that scores the highest number will be announced at the Awards ceremony on Monday 15th September, in the Majestic Hotel - but every one showcases the best in bridal fashion and promises to be a bestseller.

You can also take a peek at the designs in the running up-close and personal at Bridal Week Harrogate, on the Bridal Buyer Stand.

Discover the line-up

Allure Bridals, Fenella

Fenella is a modern Mikado ballgown that captures effortless elegance with a bold sculptural edge. Photographed on the sun-drenched cliffs of Santorini, the gown mirrors the romance and drama of its surroundings. A clean strapless neckline and softly pleated skirt create a timeless silhouette, while dimensional flowers cascade organically from waist to train, adding texture and movement. A row of covered buttons, a signature Madison James detail, finishes the look with a touch of classic refinement. Fenella is designed for the bride who wants to feel striking yet refined, grounded in tradition but confidently contemporary.

Casablanca Bridal, Ruthie

Richard Designs, Tallulah

Stand out from the crowd in our Tallulah gown, with long Chantilly lace sleeves, and delicate eyelash lace detailing around the neckline. This beautiful satin ballgown has an off-the-shoulder neckline to create a modern and romantic look. The smooth satin bodice has light draping, which flatters the figure. This beautiful satin ballgown has a long train and fastens at the back with an invisible zip. Shimmering pearls have also been added for extra detail between the satin buttons flowing down the centre-back of the dress.

Romantica, Noa

As the designer of Noa, we wanted to capture the essence of effortless romance and modern femininity. Noa is a celebration of soft structure and ethereal detailing — the corset bodice offers subtle support while remaining delicate, with botanical lace appliqué that appears to grow organically across the sheer tulle. We especially love the way the floral straps add texture and softness, perfectly complementing the skirt’s light movement. The skirt itself, scattered with tiny pearls, shimmers in the light and floats with every step, creating a truly magical presence. Designed for brides who want elegance without compromise on comfort, Noa brings together timeless bridal tradition and fresh, contemporary charm. What we love most is seeing brides come alive in it — there’s something about Noa that invites joy, spontaneity, and confidence. She’s not just a dress - she’s a feeling.

Veni Infantino, Heron

Step into pure elegance with this breathtaking Veni Infantino Heron wedding dress. Where timeless sophistication meets modern drama. Featuring a structured, strapless bodice with delicate boning and intricate lace embroidery. This dress beautifully sculpts the silhouette for a regal finish with offers a full structured support. The fitted design flows effortlessly into a beaded fishtail skirt, complimented with the dramatic overskirt adorned with cascading layers of soft, voluminous tulle that add an ethereal touch. Perfect for the bride who seeks refined glamour with a contemporary twist, this gown is a statement of artistry and grace - designed to captivate from every angle.

 

For ticket enquiries for the Awards, please email chloe.monro@oceanmedia.co.uk