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Pronovias Acquires European Bridal Group Nicole

The Pronovias Group have acquired Nicole Fashion Group, a leading European Bridalwear brand.

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Pronovias has acquired bridal brand Nicole
Pronovias has acquired bridal brand Nicole

Nicole was founded in 1996 in Saluzzo, Northwest Italy, by Alessandra Rinaudo and Carlo Marco Cavallo. It’s a leading designer and distributor of luxury bridal and eveningwear, with a portfolio of prominent brands – including Nicole, Alessandra Rinaudo and Colet. The products are distributed in 40 countries around the world.

The group employs 110 people globally and operates five stories in Italy. By partnering with Nicole, Pronovias will be able to strengthen its position as a leader in the European market and will unlock further growth opportunities across a number of countries.

Amandine Ohayon, CEO of the Pronovias Group, commented: ““I am thrilled to welcome Nicole to the Pronovias Group. Nicole’s utmost attention to product design, its strong brand portfolio and the quality of its management team are a perfect fit for our Maison. I am really looking forward to joining forces with Alessandra, Carlo and Luigi, with whom I share the same vision and ambition for the bridal and evening wear market. I am convinced that Carlo and Alessandra’s contributions to our Executive Committee and Product Innovation Committee respectively will be highly valuable to the Pronovias Group. Together we will continue to innovate whilst delivering best-in-class customer-centric experiences to brides across the world.”

“Partnering with the world’s most renowned bridal and evening wear brand is a unique opportunity for Nicole to accelerate its international growth. We are very excited to write this new chapter together with Amandine and her very talented team. We will use Pronovias’s platform to be able to offer Nicole’s well-regarded quality products and service to new customers around the world,” said Carlo Marco Cavallo, CEO of the Nicole Fashion Group.

You can watch the catwalk from Pronovias’s latest fashion show here.

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