Chatting to Johanna Hehir

Inspired by the fusion of simple elegance and individual spirit, Johanna Hehir offers finely crafted dresses, wearable separates and statement pieces

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The Johanna Hehir label was first launched in 1998 and has roots in both New Zealand and the UK. Creative Director, Johanna Hehir herself, thoughtfully designs each piece in her ongoing collection – and with over 25 years of design experience, she successfully marries edgy and feminine in her approach.

Inspired by the fusion of simple elegance and individual spirit, Johanna Hehir offers finely crafted dresses, wearable separates and statement pieces that are current and timeless. From ethereal beauty to classic sophistication, Johanna Hehir’s innovative range of wedding dresses and bridesmaid outfits allow the wearer to create any look they choose.

The designer will be at The Harrogate Bridal Show next month and will be showing over 15 beautiful new pieces. This season will see the inclusion of some feminine and understated styles, using soft structures and fabrics with subtle vintage vibes.

“I predict that the 1970’s revival will continue to be a key influence next year,” says Johanna. “There will be long fluttery sleeves and relaxed, floaty skirts with softer bodices. Ruffles, modern separates, interesting texture and ethereal layers are all design details I see trending in the season ahead.”

Make sure you head to stand M4a to see the fabulous new pieces for yourself – and be treated to some special promotions too. “We will be offering complementary samples based on the number ordered - that way we feel a stockist can hold a full collection to offer to clients,” confirms Johanna.

 

Don’t miss the opportunity – The Harrogate Bridal Show, 10-12 September 2017.

A full exclusive interview with Johanna can be read in the latest issue of Bridal Buyer here.

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