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In today’s bridal market, more competitive, trend-driven and diverse than ever, Clará Group believe that success is not just about creating beautiful wedding dresses. At Clará Group, our focus has always been to build a structured, commercially reliable portfolio that works for real brides and for the retailers who support them. Their strength lies in having differentiated brands designed to meet the needs of different brides, styles and price points within the modern bridal market.

Based in Barcelona, and with a strong presence in international markets, the brand’s growth has been shaped by a combination of Mediterranean design heritage, craftsmanship and a deep understanding of global bridal dynamics. What began as a family atelier has evolved into a globally recognised bridal group, yet the core values remain unchanged: a commitment to quality, femininity, attention to detail and a genuine respect for the significance of the wedding dress.

Their portfolio is made up of five distinct labels - Rosa Clará, Aire Barcelona, Luna Novias, Alma Novia and Adriana Alier - each designed for a specific bride. This clear structure allows retailers to work with them strategically, selecting brands that complement each other rather than overlap, and covering different customer profiles within a single group.

Rosa Clará

At the heart of their offering is Rosa Clará, the flagship brand and one of the most established names in bridal worldwide. Elegant, timeless and sophisticated, this collection is designed for modern, demanding women who are looking for high-quality wedding dresses. Rosa Clará blends classic elegance with contemporary flair, creating designs that feel both current and enduring. The Rosa Clará bride values refined tailoring, luxurious fabrics and clean, architectural silhouettes, trusting in a brand that represents prestige and excellence within the bridal industry.

Aire Barcelona

Alongside this sits Aire Barcelona, a bridal line that is trendy, high quality and versatile. Aimed at fashion-conscious brides, Aire Barcelona offers contemporary designs at a more accessible price point without compromising on high-quality. The collection balances modern silhouettes with romantic detailing, making it adaptable to different wedding styles. It is a reliable performer that attracts a broad audience while maintaining a clear fashion-forward identity.

Luna Novias

For brides who want something more expressive and meaningful, we have Luna Novias. Romantic, modern and deeply personal, this brand appeals to younger, contemporary women with strong personalities. The Luna Novias bride seeks a blend of classic romanticism with a fresh, modern aesthetic, infused with sensuality and individuality. The collection features fluid silhouettes, feminine detailing and expressive design elements that allow brides to stand out while still feeling bridal.

Alma Novia

Alma Novia occupies a strategically important position within the portfolio. Accessible, elegant and varied, this collection is designed for practical yet stylish brides who want a dress that combines quality, design and a competitive price. Alma Novia delivers clean, wearable and contemporary bridal styles.

Adriana Alier

Completing the portfolio is Adriana Alier, which represents the best value-for-money proposition within Clará Group. Romantic, affordable and detailed, this brand is aimed at modern, practical brides who still want beauty, craftsmanship and trend relevance. Adriana Alier combines contemporary bridal trends with accessible pricing and carefully finished details - lace, embroidery, delicate beading and flattering silhouettes - making it an essential collection for boutiques looking for dependable, high-performing dresses.

The Rosa Clará Group

What makes Clará Group strong is not just having multiple brands, but having brands that are clearly positioned and work well together. Rather than competing with one another, they allow retailers to serve different types of brides - from the sophisticated Rosa Clará client, to the fashion-conscious Aire Barcelona bride, the expressive Luna Novias wearer, the practical yet elegant Alma Novia customer, and the modern, trend-aware Adriana Alier bride.

Beyond design, Clará Group continuously invest in product development, production quality and market analysis to ensure that their collections are not only aesthetically compelling, but also commercially relevant. As the bridal industry continues to evolve, their goal remains to be a reliable long-term partner for retailers. Clará Group doesn’t see their brands as separate collections, but as part of a carefully planned portfolio that helps boutiques meet the needs of today’s brides across different styles and budgets. Their core belief is that every bride, regardless of her personality, aesthetic or spending level, deserves a dress that reflects who she is and makes her feel exceptional on one of the most important days of her life.

 

For further information: 

North of England and Scotland - Holly Jeggo - 07852 334 115

South of England and Wales - Hayley Hosking - 07432 283 824

 

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