Enzoani, a leading bridal apparel house, has announced that it has changed its name to Bridal Collective.
Bridal Collective CEO, Mary Nguyen discusses the reasoning behind the name change and what makes the Bridal Collective.
Enzoani was launched in 2005, carrying its eponymous and now world-famous brand. “Our vision, from the beginning, was to grow beyond a single brand, and our mission has always focused on product and cultural diversity to promote inclusivity. We always wanted to create a distinctive line of several collections to serve the diverse bridal market,” says Mary Nguyen, CEO. “There are many segments to the bridal market, with different tastes, budgets, sensibilities, and cultural preferences. It is not possible for one brand to serve all of these and do it well. The new brands that we have launched post-Enzoani speak to these different segments, while retaining our overall values of design-first approach, quality craftmanship, and functionality.”
In addition to various collections under the Enzoani brand, the company launched Badgley Mischka Bride in 2014 and ÉLYSÉE in 2019. “The new name, Bridal Collective, embodies the shared values of our brands, and our cooperative approach to design. We encourage the design teams behind each brand to support each other, inspire each other, while sharing ideas, values, and authenticity. We routinely work with our retail partners to refine designs and improve pricing and functionality.”
Enzoani’s rebrand will establish a distinct corporate identity, allowing each brand to express its uniqueness and character, and to meet their customers’ emotional needs. “This is a pivotal moment in the reinvention of our company.
We have evolved from a boutique mono-brand into a global bridal apparel house that deeply values the emotional needs of its customers and employees, cultural diversity, and inclusiveness. Leveraging our strong design aesthetic and operational strength across the various brands will allow us to continue to meet the needs of our brides and retail partners.”