Falling in love with: Lyla Lupa
Meet Lyla Lupa: the premium bridal lifestyle brand which creates iconic pieces that will be remembered for the feelings created whilst wearing them. Lyla Lupa is all about the bride’s journey, everything BUT the dress. We chat to co-founders Catherine and Georgina to find out more.
Tell us the company’s history, how you started and how the brand has developed.
Catherine and Georgina shared a dream to launch their own bridal brand, long before they met each other. They initially launched their fashion consultancy ‘916 Studio London’ before embarking on their bridal journey to Launch LYLA LUPA. Their dream is to see the joy shared between families and friends whilst wearing the pieces and for the items to be passed down to future generations.
What do you consider to be signature design elements of the brand?
Each piece has been carefully considered when designed, we focus on the beauty of the materials from sustainable satin to French lace, the hourglass projection of the fit and bespoke details like the hand drawn embroidery designs and metal hardware charms.
Can you tell us some interesting facts about the brand?
SOMETHING OLD: The brand is inspired by Georgina’s grandmother Lynda Lyla Lupa
SOMETHING NEW: We are the first sustainable focuses premium luxury bridal brand of its kind
SOMETHING BORROWED: We are not led by trends we are led by heritage
SOMETHING BLUE: All of our packaging is blue
What inspired your latest collection, and how do you stay current with bridal fashion trends?
The Camellia collection has been designed for the modern bride of today. In 2024 the concept of marriage can be an archaic concept. At LYLA LUPA, we focus on the woman rather than the bride. We want her to fell confident, powerful and sexy. Whilst she chooses to embark on the beautiful tradition of marriage and commitment, this collection celebrates the momentous events in her bridal journey and the styles to be worn again and again.
Can you describe the creative process, from initial concept through to final product?
In the heart of London in Hoxton, Co-Founder’s Georgina and Catherine focus on true development of the creative process. From brainstorming design ideas, detailed development of fabric, focused fitting sessions they are not afraid to be bold in their vision and plans to be leaders within the bridal industry. All aspects of the process have been carefully considered and it has taken months of dedicated planning, as this project is so close to our hearts. Every part of each design has been thoughtfully considered and fitted to excellence. The designs, packaging and vision for the initial collection and future pieces, are to enhance the bride’s experience at every special moment.
Is there a single piece which embodies the vision of the whole collection?
The Camellia embroidered robe encapsulates the premium quality of fabric, fantastic fit and sentimental design aspects of Georgina’s grandmother. The item also is finished with the words ‘I choose you’ embroidered on the left hand cuff, highlighting our brand message that Lyla Lupa items are to be treasured and passed on for generations to come.
Why is Bridal Week so important to you?
White Gallery connects us to more premium buyers - We can not wait to see what the buyers think, get feedback and more orders!
How can retailers get in touch to book an appointment with you at the show?
To claim your free pass for Europe’s first bridal buying event of the year, register by clicking here.
