Discover more about award-winning bridal brand Special Day Ireland ahead of London Bridal Fashion Week 2020
Special Day Ireland was founded over 50 years ago in Dublin. There are several labels under our umbrella and they include the Claddagh, European and BB plus bridal collections, the bridesmaid’s collection called Diamond and the Isabella and Koko First Communion collections.
The brand’s secret to success is hard work and perseverance plus the ability to adapt to an ever-changing market.
The brand’s signature style is classic, elegant and affordable designs. We stand out in the market because we have an excellent customer service team who are always on hand to help with any queries.
Special Day Ireland started as a childrenswear manufacturer in the 1960s. We began producing bridalwear in the 1980s and by the late 1990s had moved all our manufacturing to the Far East. We now have various collections under the Special Day Ireland label and have evolved from a small manufacturer in Ireland to exporting dresses worldwide.
Modern, elegant and confident.
The latest Special Day Ireland collections feature figure-hugging crepe gowns with flowing trains alongside flirty 50’s inspired tea-length gowns. Beautiful beadings and embellishments are to be found across the collections. New soft blush, apricots and greys have been added to our vast collection of colours available in the Diamond collection.
Special Day Ireland has supplied dresses to the UK market since the 1980s. We have attended the Harrogate Bridal Show from the very beginning when we showed our collections in the Hotels. We also have a wonderful selection of stockists throughout the UK and our sales agents who are based there visit our stockists regularly to maintain close relationships.
Special Day Ireland welcomes and supports new stockists by giving a good area of exclusivity. We also supply imagery, fabric swatches and loan samples to our stockists. We endeavour to help in every way we can.
We do not have minimum order quantities as we do not like to put pressure on our stockists with large minimums on each collection.
There has been a lot of uncertainty around the bridal market over the last few years with Brexit. However, we are hopeful and think the market will settle and grow over the next few years.
We will be participating in regional bridal shows as well as London Bridal Fashion Week in March. We also want to take this opportunity to announce that we will be launching our new Special Day Ireland Prom Collection at the show. This stunning collection features show-stopping beaded crepes, laces and sparkle fabrics.
Special Day Ireland will be showcasing their latest designs at London Bridal Fashion Show on Stand E54. Register for the event here to be among the first to see the new 2020 collections.