One of the highlights of The Harrogate Bridal Show in September was meeting an exciting and dynamic new-to-the-UK label - Madi Lane. This Australian fashion house already has quite a following on other corners of the globe, with sales representatives in USA, EU, Canada, and Australia - and now of course, here.

The Creative Director and Head Designer, Liz Young, has 20 years of experience in the bridal retail and wholesale industry, both in Australia and overseas, so the company is rightly confident that it knows what British brides are looking for. The new collections on display at Harrogate offered designs that were varied and beautiful; the gowns are a modern take on tradition and are orderable in sizes 2-28.

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The label’s latest collection - Italia 2020 has many high points. In addition to the re-imagining of traditional silhouettes, there are elegant botanical influences, soft feminine cuts and dreamy fabrics - think billowing tulle and ulta-pretty Chantilly lace. We can exclusively reveal that the most popular styles from the Harrogate Bridal Show were - Meadow, Maisie, Maiya, Madison, Marley, Miles, Maddox, Manhattan and Monterey (pictured above).

Discussing the label, Liz tells us: “Madi Lane is first and foremost a brand of romance, femininity and fun, and we reflect this throughout our designs, branding, socials and marketing. Madi Lane is also a label that celebrates the beautiful diversity of modern women; a concept of original and affordable designer gowns with soul, which reflects the myriad of style, flair, shape and authenticity that make up the feminine collective.”

Find out more about the brand and read our exclusive interview with Liz Young in the latest issue of Bridal Buyer, out today.