When shopping for her gown, today’s bride is seeking a personalised experience that will ‘surprise and delight’, which means that success in the bridal business is critically dependent on how well each boutique can attract the right bride, meet her needs through a variety of quality, well-merchandised products, offered at the right value and timeframe, then consult and guide her through a once-in-a-lifetime experience with a stylist team that can engage and inspire to ultimately close the sale.

Understanding this challenge, and in pursuit of their ongoing drive to create win-win partnerships with their valued stockists, in 2018 Maggie Sottero Designs introduced “Primed for Success” a retailer support initiative that unites industry experts with retail partners.

Since its inception, Authorized Maggie Sottero Designs Retailers from all over the world have worked with Marketing Strategy Consultants and Business Development experts to grow and evolve their customer experience.

In 2019, as part of this exciting Primed for Success program, the brand has partnered with Jo Stott Consultancy, Founder of Y.A.P. Bridal Boutique, to provide personalised Stylist Development Training for our valued partners.

Through these FREE in-shop consultations and trainings, Jo works with individual stylist teams to help create a best-in-class bride experience based on each boutique’s unique brand differentiators, benefits, and challenges (from building rapport to closing sales, and everything in between), especially:

• Connecting with Today’s Bride
• Building Brand and Collection Knowledge
• Creating a Personalised Shopping Experience
• Building Knowledge and Confidence in a “Sea of Ivory”
• Anticipating Needs, Overcoming Objections, and Closing the Sale

Retailers who are interested in exploring the Primed for Success Program through a Stylist Training, marketing consultation, or business development strategy session are encouraged to email customer.success@maggiesottero.com or reach out to their Sales Agent to discuss options and opportunities.

Maggie Sottero Designs is committed to helping build a passionate, confident, sales-generating, stockist pool and are regularly evaluating ways to build partnerships which attract more brides and convert more bridal appointments to sales.