Something… patterned

According to menswear brand and suit specialist, Douglas, wedding attire is becoming more outlandish as grooms are opting for something they will most likely never get a chance to wear again

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Like most dress codes these days, the rules at weddings are constantly changing – but for the past five years, the blue suit has been a big day favourite. This subtle yet stylish suit has won the hearts of grooms over the nation, however, bosses at men’s fashion brand, Douglas, have noticed an unprecedented spike in their range of patterned suits as British grooms become more daring.

“We have always seen a spike in sales in suits around wedding season and for the past few years this has been led by the range of blue suits,” says Sales Director, Anton Jenkins. “Although blue is still topping the choice colour-wise, grooms are increasingly moving towards patterned alternatives in a bid to ensure they’re not dressing as they would for a business meeting.

“As men’s style becomes progressively adventurous, we knew it wouldn’t be long until wedding style caught up. Our patterned suits are flying off the rails and this year we are sure to see wedding albums full of outlandishly dressed grooms.”

 

Want to know what to stock? At The Harrogate Bridal Show you’ll find the best menswear products around. From suits, shirts and shoes to cufflinks and cravats, you’ll be spoilt for choice. Knightsbridge Neckwear are a particular favourite and have a great choice of patterned, retro and alternative options. Don’t miss it – register here for fast-track entry to the show.

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