9 festive content ideas for your brides
Get your bridal boutique holiday-ready with festive content ideas from Ella O’Keefe of EOK Studios. From employee generated content to real bride winter weddings, here’s how to inspire your brides-to-be this season.
I’ve split the content into three sections (take a read of my Business Advice Clinic article for a breakdown of each)
Awareness content:
This content is designed for reach, saves & shares. It’s aim is to appeal to brides (on a very broad basis).
IDEA 1
When – The week before Christmas
AIM - Tap into their emotions & show that you understand what they are feeling
Hook - Soak up the feeling of your last Christmas as a finance
Content – Video of engagement ring sparkling OR bride to be in front of a Christmas tree
IDEA 2
When – 1st Jan
AIM – Encourage high engagement as you’re asking audience to share
Hook – Send this to a 2025 bride to be ‘It’s your wedding year’
Content – Video of bride and maid of honour choosing dress
IDEA 3
When – 1st week of December
AIM – Encourage high engagement as you’re asking audience to save
Hook – Things to do as your final Christmas as a miss (include ideas like - get a personalised jumper / take pics in front of the tree with your fiancé / buy fiancé dedicated last Christmas before gift)
Content – Video of you/your stylists in Christmas outfit
Consideration content:
IDEA 1
When – 1st week of December
AIM – Tap into the Christmas spirit
Hook – Decorate the shop for the festive season with me
Content – Timelapse/montage of you making your shop festive
IDEA 2
When – TBC (depending on when you’re doing your celebration)
AIM – Show the personal side of your boutique
Hook – [insert shop name] does Christmas
Content –Montage of you doing Christmassy activities as a team
IDEA 3
When – 2nd week of Christmas
AIM – Show the personal side of your boutique
Hook – Team members Christmas Cracker
Content –Each member of the team talking about their fav thing about the festive season
Conversion content:
IDEA 1
When – 1st week of December
AIM – Show products in a relevant setting
Hook – Our fav winter weddings
Content – Carousel of real brides winter weddings
IDEA 2
When – Between Christmas & New Year
AIM – Create excitement and show expertise for new engagements
Hook – Our 2025 wedding dress trend forecast
Content – Each member of the team gives their trend idea & show dresses that you have that fit the trend
IDEA 3
When – Any time before Christmas
AIM – Using relevant season to showcase expertise
Hook – Style this wedding dress with me for a winter wedding
Content – Model wearing dress and stylist choosing different accessories (try using on trend transition & audio)
I can’t wait to see Bridal Buyer readers trying out these content ideas. Tag me @eokstudios if you give them a go!
And don’t forget that Bridal Buyer readers receive 10% off EOK Studios services, so if you’re looking for assistance coming up with content ideas & planning your social media in 2025, drop me an email eokstudios@outook.com or send me a DM, @eokstudios.
Contact Ella
Ella O’Keefe has worked in the bridal industry for 9 years, as Head of Marketing for Bridal Week, White Gallery and Bridal Buyer. Her recent work also includes opening up new marketing channels to help create community and loyalty for one boutique and re-positioning a store’s brand identity and approach to their marketing to attract their ideal client. Ella offers free marketing review sessions for Bridal Buyer readers: get in touch via eokstudios@outlook.com or on @eokstudios to book your complimentary call.
