I’ve split the content into three sections (take a read of my Business Advice Clinic article for a breakdown of each)

Awareness content:

This content is designed for reach, saves & shares. It’s aim is to appeal to brides (on a very broad basis).

IDEA 1

When – The week before Christmas
AIM - Tap into their emotions & show that you understand what they are feeling
Hook - Soak up the feeling of your last Christmas as a finance
Content – Video of engagement ring sparkling OR bride to be in front of a Christmas tree

IDEA 2

When – 1^st Jan
AIM – Encourage high engagement as you’re asking audience to share
Hook – Send this to a 2025 bride to be ‘It’s your wedding year’
Content – Video of bride and maid of honour choosing dress

IDEA 3

When – 1st week of December
AIM – Encourage high engagement as you’re asking audience to save
Hook – Things to do as your final Christmas as a miss (include ideas like  - get a personalised jumper / take pics in front of the tree with your fiancé / buy fiancé dedicated last Christmas before gift)
Content – Video of you/your stylists in Christmas outfit

Consideration content:

IDEA 1

When – 1st week of December
AIM – Tap into the Christmas spirit
Hook – Decorate the shop for the festive season with me
Content – Timelapse/montage of you making your shop festive

IDEA 2

When – TBC (depending on when you’re doing your celebration)
AIM – Show the personal side of your boutique
Hook – [insert shop name] does Christmas 
Content –Montage of you doing Christmassy activities as a team

IDEA 3

When – 2^nd week of Christmas
AIM – Show the personal side of your boutique
Hook – Team members Christmas Cracker   
Content –Each member of the team talking about their fav thing about the festive season

Conversion content:

IDEA 1

When – 1st week of December
AIM – Show products in a relevant setting
Hook – Our fav winter weddings 
Content – Carousel of real brides winter weddings

IDEA 2

When – Between Christmas & New Year
AIM – Create excitement and show expertise for new engagements 
Hook – Our 2025 wedding dress trend forecast 
Content – Each member of the team gives their trend idea & show dresses that you have that fit the trend

IDEA 3

When – Any time before Christmas 
AIM – Using relevant season to showcase expertise  
Hook – Style this wedding dress with me for a winter wedding 
Content – Model wearing dress and stylist choosing different accessories (try using on trend transition & audio)

I can’t wait to see Bridal Buyer readers trying out these content ideas. Tag me @eokstudios if you give them a go!

And don’t forget that Bridal Buyer readers receive 10% off EOK Studios services, so if you’re looking for assistance coming up with content ideas & planning your social media in 2025, drop me an email eokstudios@outook.com or send me a DM, @eokstudios.