Every bridal collection has its hero gown, the showstopper every boutique will want front and centre. This is the dress that defines the collection, captures the designer’s vision and promises strong sales potential. With the perfect balance of style, craftsmanship and desirability, it is the gown that will have brides saying ’yes’ and boutiques clamouring to stock it.
At Bridal Week Harrogate this September, we’re excited to showcase these iconic hero dresses from some of the most celebrated names in the bridal industry. From established luxury houses to rising stars, our curated guide highlights the gowns that are set to be a big hit with brides and retailers alike.
April Banbury Bridal, Milan Brides, Katya Katya, Marsha Marshal, Martina Liana, Jarice, Dando London, Ariamo, Sydney’s Closet, Shane Moore, Lis Simon, Tiffanys, Justin Alexander, Island Bridal, Danielle Couture, Phoenix Gowns, Special Day Bridal, Rachel Allan, Love Story London, Princess Daliana, Jane Aston Bridal, White Studio Curve, Mille Grace Bridal, Millie May Bridal, Kelly Lin, White Rose Bridal, White Rose Graceful, Giles Turner Bridal, Ellis Bridals, Kelsey Rose, Monreal Bridal and Isabell Kristensen.
These hero dresses are more than just gowns. They are statements, conversation starters and trendsetters. Each one reflects the designer’s unique style, the season’s trends and what brides are looking for in the perfect gown. For retailers, these dresses are must-haves for their boutiques. For brides, they represent inspiration and the chance to find “the one.”
Don’t miss the opportunity to see these standout gowns in person. Mark your calendar for Bridal Week this September and experience the glamour, innovation and excitement of the hero dresses that are shaping the bridal season ahead.