Tell a story with your social media content, DON’T SELL.  

You need to bring your audience along for the journey in 2025. Social media audiences want to know personal perspectives and context from the brands/businesses they follow.  

This month, convert one post per week into a ‘Me Centric’ post that tells a story. Give your brides an opinion. Now that doesn’t need to be controversial or a hot take. It’s more about making them feel like they’re getting insider information or that they have a deeper connection to your business because the message is coming from you (a person).  

Here are some storytelling hooks for you to try this month:  

“I wasn’t going to share this but…” 

“Bridal advice I REFUSE to gatekeep” 

“This is the story behind my favourite dress in the boutique” 

“I know I’m not the only one know” 

After each one of these sentence, add your personal advice/thoughts/story.  

Voice notes are IN 

We all know it’s important to connect with the bride before she arrives for her appointment. Many boutiques engage in a pre-qualification call, with the aim to put the bride at ease and give you some helpful insight into her wedding before she arrives.  

And whilst this pre-appointment communication is KEY, it’s important to pivot when needed to ensure we’re reaching our audience, and it might be time to stop relying on phone calls.  

It’s estimated that 25% of 18 – 35 year olds do not answer phone calls. And over 80% say that messaging is their preferred method of communication. We need to make communication as easy & accessible as possible, so this month, try connecting with your brides via message.  

I would recommend using voice notes (either on WhatsApp or Instagram), as this still allows you to create a personal connection (it’s sometimes hard to get across your excitement with a text). Drop your bride a quick voice note telling them how much you’re looking forward to them coming in, and let them know you’ve got a couple of questions for them. Make sure you let them know they can either voice note back or send them over as messages.  

Carousels on Instagram  

Reels still reign supreme when it comes to Instagram, however in recent weeks Instagram CEO has confirmed that Carousel posts are being pushed onto the FYP (For You Page) and even the reels tab.  

One of the key metrics Instagram uses to prioritise content based is watch time (as it knows this content is keeping people on their platform). Well made, curated carousels are a great way to increase watch time, as people are scrolling through (not down) on an individual post.  

This month, try integrating 2 or 3 carousels into your Instagram plan. BUT, make sure they are curated & designed. I would recommend creating your carousels in Canva (Use the dimensions 1080 pixels x 1350 pixels). 

We’re story telling again here, so if you’re recently worked on a styled shoot, include the process with annotations. Or you could cover what’s trending in bridal fashion with cut out and headers in your brand fonts (Bonus points if you include video content within your carousel).  

If you’re looking for guidance on what to post on social media, or help creating your marketing strategy, drop me a DM on Instagram @eokstudios and we can chat about your boutique.