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First look at Bridal Week Harrogate 2022

Business14-Sep-2022

Bridal Week Harrogate took place at Harrogate Convention Centre from 11 - 13 September: here’s a first look.

From 11 - 13 September, retailers and suppliers were once again reunited as Bridal Week Harrogate opened its doors to take over the quaint town in the heart of Harrogate. Across our three exciting days of buying, business and bubbly, the industry came together to celebrate the innovations in bridal fashion as brands and designers showcased their freshest collections. From show-stopping Fashion Shows to insightful seminars hosted by our leading industry experts, visitors to Bridal Week Harrogate got to view this season’s emerging trends straight from the runway, take home useful business advice and source the newest offerings for their boutiques.

300+ BRANDS

Our retailers were treated to new collections from bridal wear, accessories, and occasion wear brands from across the globe. With an array of gorgeous stands on display, our exhibitors wowed the crowd as they connected with current stockists and potential new ones. Retailers were truly spoiled for choice with the sheer number of offerings, spanning from collections from some of the most well-established designer labels in the world, to debuts from the newest names on the bridal block.

Fashion Shows

Set against the gorgeously grand backdrop of the Royal Hall, the Fashion Shows are one of the highlights of Bridal Week Harrogate. Visitors can take a sneak peek at upcoming collections, and get a great insight into what trends to expect the following year. The Bridal Week Harrogate preview shows were a hit with retailers, as thirteen top brands hit the catwalk to show off their latest creations: Dando London, Ellis Bridals, Evie Young, Gaia & Believe by Gaia, Kate Fearnley, Kelsey Rose, Lore, Madi Lane, Rachel Allan, The Perfect Bridal Collection by Kay Heeley, True Bride, Rachel Elizabeth and Victoria Kay.

We want to also offer our thanks to our wonderful models, alongside The Perfect Bridal Company for providing veils and shoes, Poirier for providing headdresses, Propress Steamers for steaming all dresses, and MG Hair & Makeup. A huge thanks goes to MM Agency for putting on a fabulous runway show.

The Bridal Buyer Awards

For the first time in three years, we were delighted to gather some the best talent in the industry in the Majestic Hotel for the biggest night in bridal. Known as the ’Oscars of the industry’, the Bridal Buyer Awards celebrate and applaud the successes of the industry from over the past 12 months. Winning an award places your business amongst some of the most highly-regarded names in the industry. We also want to congratulate all of our finalists for their hard work and wonderful entries, along with our winners: view the full list of winners here.

Bridal Retail Success Academy

Across the Sunday and Monday, The Bridal Retail Success Academy provided retailers with the perfect opportunity to take their business to the next level. Retailers were treated to our largest educational offering to date, as leading industry experts sat down with retailers in one-to-one Business Advice Clinics to discuss all things bridal from marketing to financial planning, social media to sales. Thank you to Abi Neill, Diana McMann, Emma Arnold, Maria Musgrove-Wethey and Christine Skilton, Jo Stott, Megan Garmers and Mike Ebrahimi and Wendy Rivera for sharing their in-depth knowledge and experience with our visitors.

We were also delighted to be joined by the wonderful Wendy Rivera and the Do You Speak Bride team. Wendy hosted her ’The Non-selling Selling: Mastering the Technique of Selling Add-ons Without Ever Being “Salesy”’ seminar in the Royal Hall, along with a dedicated Stylist Summit for retailers to gather some top tips from Wendy herself.

Missing it already?

We will be covering lots more from Bridal Week Harrogate over the coming weeks, and are so excited to give you a further glimpse into the full Bridal Week Experience. Make sure you to keep an eye out for upcoming articles, and check out our content at @bridalbuyermagazine and @bridalweekofficial.