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Leveraging AI For Social Media Content Creation

Business13-Jun-2023

Bridal Buyer’s social media strategist Megan Garmers explores the role of artificial intelligence in streamlining the content creation process and transforming your social platforms.

In my last article, we talked about the different social media platforms, what each is for and why you need to be on and active on social media, despite the million other things you have to do for your business. However, knowing what you need to do and doing it are two different things entirely.

Carving out time to not only create content, but also to learn how to use the tools to create the content, can seem like an insurmountable task.

This is where Artificial Intelligence (AI) comes in. AI tools can streamline the content creation process, enhance the quality of your content, and ultimately, drive business growth.

The Power of AI in Social Media Content Creation

AI has the potential to revolutionise your social media content creation. By automating repetitive tasks, providing insights into audience behavior, and enhancing the quality of content, AI can save time, increase efficiency, and improve results. Using AI for social media content creation can help with:

Efficiency: AI can automate repetitive tasks such as scheduling posts, allowing you to focus on other aspects of their business.
Personalization: AI can analyse audience behaviour and preferences to create personalized content that resonates with your audience.
Performance Analysis: AI tools can provide insights into how your content is performing, helping you to refine your strategy and improve results.
Quality: AI can enhance the quality of your content, for example, by suggesting the best hashtags or optimizing post timing for maximum engagement.

Best AI Tools for Social Media Content Creation

There are several AI tools available that can help small business owners create engaging and effective content. These are some of the tools that could help your social media content:

Canva: Canva’s smart design assistant can suggest design elements and layouts that might work well for your content. It’s a versatile tool that can be used to create images for Instagram and Facebook.
Buffer/Hootsuite/Later: These social media scheduling apps use AI to help schedule posts at the optimal times for engagement on platforms like Instagram and Facebook. It also provides analytics to help you understand how your content is performing and suggest hashtags that would fit.
RiteTag: This tool uses AI to suggest the best hashtags for your content on Instagram. It can help increase the visibility of your posts and reach a larger audience.
InVideo: InVideo is an AI-powered video creation platform with pre-made templates for different social media platforms and use-cases. It’s particularly useful for creating short, engaging videos for TikTok.
Magisto by Vimeo: Magisto uses AI to help you create professional-looking videos. You simply upload your video clips and photos, choose a style and soundtrack, and the app does the rest.
Lumen5: Lumen5 is an AI-driven video creation platform that allows you to turn blog posts and other text content into engaging videos. While it’s not specifically designed for TikTok, you can use it to create short videos that can be shared on the platform.
Cortex: Cortex uses AI to analyze your past social media performance and suggest improvements. It can also recommend the best types of content to post on LinkedIn.
Pictory: Pictory can summarize long videos into short clips that can be shared on YouTube. This can be particularly useful for sharing highlights from longer videos.
Wave.video: Wave.video is an online video maker that offers extensive editing tools and a library of stock footage. Its AI capabilities can help you customize your videos to match your brand.
RawShorts: RawShorts uses AI to transform text into video. It’s particularly useful for creating explainer videos or video presentations.
Wibbitz: Wibbitz is an automated video creation platform that uses AI to turn written content into professional videos.
Promo.com: Promo.com is an online video maker with a library of over 15 million video clips. It uses AI to help you create engaging videos for your business.
Crello: Crello is a graphic design tool that also offers video creation capabilities. Its AI can help you customize video templates to suit your needs.
Moovly: Moovly is a cloud-based video creation platform that uses AI to help you create engaging videos for social media and marketing.
Renderforest: Renderforest is an online video and logo maker that uses AI to help you create professional videos and animations.
VidAir by Wondershare: VidAir is an easy-to-use video creation tool that uses AI to help you create engaging videos for social media and marketing.
Hippo Video: Hippo Video is a video customer experience platform that uses AI to help you create, edit, and share videos.
Powtoon: Powtoon is a video creation platform that uses AI to help you create engaging videos and presentations.
ChatGPT: ChatGPT is one of the main AI platforms to help create blog and social media captions, email marketing copy and summarize complex information.
Bard: Bard is Google’s answer to the AI platform. It is similar to ChatGPT in both its use and output.

These platforms offer a variety of features and capabilities, so it’s a good idea to try out a few to see which one best suits your needs. Remember, while these apps can help you create engaging content, the key to success on social media is authenticity and connectivity. If you don’t have an ideal client your content is speaking to and/or if you don’t have a strategy to present your content, all the AI tools in the world won’t help you. It is crucial to create content that is true to your brand and resonates with your ideal client.

If you feel a bit lost on where to start with your 9-grid/3-pillar strategy or need help to identify who your content should be speaking to, I’d love to help you get started on the right path. Email me for a free workbook to help you create this: hello@thebridalmasterclass.com.

Megan Garmers is the founder and director of MG Hair and Makeup, as well as The Bridal Masterclass. With 25+ years’ experience in the beauty industry alongside 20 years in weddings, she now offers her two decades of knowledge in the form of business coaching. Megan also started The Bridal Masterclass Experience to offer online courses for those eager to upgrade their businesses.