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My Bridal Story: Evelie

Business27-Feb-2023

Located on a charming cobbled mews in London, Evelie is a contemporary bridal boutique that provides a private and personalized shopping experience for each bride. We find out more about the Evelie Bridal story.

Name of Store: Evelie
Co-owners: Caroline & Simone
Location: Maida Vale, London
Number of Years Trading: 4
Brands Stocked: Adore, Sincerity Bridal, Lillian West, Paloma Blanca, Mikaella, Enzoani Love, Aire Barcelona.

Average Price Point: £1100-£2300

Can you give us an introduction to Evelie?

As you turn the corner onto a beautiful romantic London mews street, you will already feel excited to start your wedding dress shopping journey at Evelie. Evelie is a modern romantic two story studio with lots of natural light. Once you enter Evelie you will be surrounded by piano music, a light aroma, high ceilings, lots of plants, modern art and of course stunning bridal gowns.

How would you describe your shop?

We create bridal looks to compliment a woman’s own personal style. We start with the women, not the dress. Our collection is a curation of minimalistic classic and romantic lace gowns. We also have a collection of modern necklines and designs for the fashion forward bride.

What makes your shop stand out?

Beautiful relaxing surroundings inspire women to feel good and have fun. We offer a bridal shopping experience. EVELIE doesn’t quite look like a bridal boutique inside or outside. Brides feel very relaxed from the moment they step through the door. Our soft light environment helps brides relax distress and feel good.

Who would you say is your ideal bride?

A modern woman who is looking for a dress that compliments and doesn’t overpower her own personal style but that is also very wearable. The dress should not wear the bride. We believe you should look at the bride first and then the dress. Our ideal bride is modern, strong and wants a dress that compliments her own personal style without compromising on anything!

How do you celebrate a bride finding her dress in your boutique?

That’s our special secret, and one I can’t share!

Can you tell us some interesting facts about your boutique?

1) Our boutique is a whole mews house, with traditional mews garage doors and high ceilings located on a romantic street in Maida Vale.
2) We love plants and have lots of greenery in our boutique!
3) We are slowly curating our boutique art collection and installations - light and art relaxes and inspires.

If you had to give one piece of advice to another store owner, what would it be?

Maybe I’m stating the obvious, but product, product, product!
The most important thing to start a successful bridal boutique is having the right product to suit your target market. If you don’t have the right product, no matter how good your bridal shopping experience is, it won’t be a success.