Alfred Angelo has debuted its new collection, Truly Yours, adding a fifth franchise and plans for a sixth to its diverse designer assortment
Alfred Angelo, America’s oldest and foremost bridal company has revealed its new bridal line. The new collection of separates will join Alfred Angelo’s existing franchise collections - Sapphire, Modern Vintage, Signature and Disney’s Fairy Tale Weddings by Alfred Angelo, so that brides can find the perfect match for their big day.
The gowns are contemporary and chic, designed for the bride trying to create something truly her own. Also comprised in the Truly Yours collection are bridal separates allowing brides to design a more personalised look with a choice of stunning tops, gorgeous skirts, belts and toppers.
“The modern bride wants to create an occasion as individual as she is and the Truly Yours concept allows her the freedom to create something truly unique to her personal style,” said Richard Anders, President and Chief Executive Officer at Alfred Angelo. “Strategically, adding this fifth sub-brand to our portfolio allows us to offer another collection based directly on consumer needs and wishes.”
Each Alfred Angelo collection brings an unmatched variety of styles tailored to specific tastes. Signature by Alfred Angelo pairs well with a classical bride looking for the quintessential wedding gown in a style that is romantic, traditional and beautiful. Sapphire Collection has couture-inspired styling, gorgeous fabrics and lavish embellishments for the glamorous bride. Modern Vintage on the other hand is ideal for a destination wedding with its understated and elegant gowns, while the Disney Fairy Tale Weddings by Alfred Angelo features ball gowns for a bride’s own happily ever after. Now, Truly Yours by Alfred Angelo will include unique dresses that reflect each bride’s individual style.
The Truly Yours collection will be available Fall 2017 at Alfred Angelo Signature stores in the U.S. and authorised specialty retailers worldwide. Gowns start at $695 to $1,250, and the collection will be refreshed each spring and fall seasons.
Also coming in 2018, to further provide options for all brides, Alfred Angelo will release the new Bella Vita collection of perfect silhouettes for the plus size bride.