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Bridal Week Harrogate 2022: Halo & Co

Collections6-Sep-2022

Halo & Co specialise in finding the perfect bejeweled headpiece to complete the bride’s look. We interview them ahead of Harrogate to discover the history of the brand and what inspired the current collection.

Can you tell us about the history of the brand?

Founded by sisters Stephanie and Nicola Ball, Halo & Co is a fashion and bridal accessories brand based in the valleys of North Wales. From floral headbands to dazzling Swarovski crystal tiaras, each one of its signature bejeweled headpieces is handcrafted in the UK by a trained team of artisans, with some pieces taking as long as eight weeks to create. Exemplifying the team’s meticulous attention to detail, the designs are both bold and infinitely intricate, with many offering a modern take on the traditional bridal tiara.

What inspired the current collection?

La Dolce Vita, looking for the sweet life. The collection is full of simplistic elegance. The use of strong colours and playful lines are the essence.

What is the brand’s secret to success?

Halo & Co are known for being creative and forward-thinking. Our success is down to building strong connections with our retailers and more importantly providing them with best-selling designs that they feel excited to present to their brides. Our success is their success its all down to team work.

Can you talk about the brand’s relationship with the UK bridal market?

After 27 years of attending the UK Bridal markets, the UK bridal shows are an important part of our business. The shows are important so that buyers can select the best on-trend accessories and connect with us directly. Being able to spend time with our customers helps us develop great business relationships.

What kind of bride do you envisage wearing your pieces?

We always aim to be inclusive to anyone who wants to wear our brand. We pride ourselves on the fact any age or gender can wear Halo & Co.

Why is Bridal Week so important to you?

Bridal Week is important to Halo & Co as we present our new collection to buyers, It’s important we can show the physical product and have the time to talk through the collection with buyers so they have a greater understanding of the new looks and trends they need to have in store.