Tell us a bit about the Eddy K brand ethos?

Eddy K is an elegant, meticulous & passionate wedding dress designer with over 30 years experience in the industry. Having started in Milan Italy, it is important the brand stay true to its heritage and family roots, as well as, showcase it’s diversity and constant alliance to the future of design and brides.

What is the brand’s proudest achievement?

This year we are celebrating 30 years of the creating of the brand Eddy K! We are very proud to be a family business and to be found in over 300 retailers all around the globe.

What are some interesting facts about Eddy K?

• This year it’s our 30th anniversary!
• Father-son duo behind the brand
• We have an office puppy for emotional support

What are three words that describe this collection best?

Timeless, minimalistic, romantic.

What design trends have emerged from the collection?

Mr Eddy constantly travels all over the world looking for inspiration for his new designs, keeping up with the current trends but always maintaining his timeless touch on all his gowns. We are seeing more and more the desire for simplicity but always keeping a wow factor. Eddy K is known for having a gown for every bride. Even though most trends are minimalistic, he still offers very classic design for those traditional brides.

Is there a piece which emobdies the vision of the whole collection?

Style TEAGAN is the perfect example to embody the collection. A very simple ballgown without any major embellishments but add that opulent ruffled jacket and you elevate that bridal look to a whole new level.

Why is Bridal Week important to you?

We’ve been coming to Bridal Week for many years now and it means a lot to us to be able to participate and be in the minds and hearts of all the shops in the UK & Ireland.

How can retailers get in touch to book an appointment with you at the show?

Customers can visit us on Stand C27/36 and can book an appointment directly with our agents or send an email to our office.

To claim your free pass for Europe’s first bridal buying event of the year, register by clicking here.