Turkish designer Gözde Karadana invites us to find out more about the face behind the best new designer of the year as she prepares for White Gallery this Spring.
My journey into the bridal industry began with my childhood dream of becoming a fashion designer, which culminated in studying fashion design at the fine arts department in university. Throughout my school years, I always emphasised the importance of meticulous craftsmanship and believed that bridal attire should be designed with the utmost attention to detail. Additionally, I recognized that while a wedding gown may only be worn once, it shouldn’t compromise on one’s timeless style. With the introduction of our brand into the bridal sector, we brought a fresh perspective and became trendsetters, paving the way for other brands to follow suit.
The creative process is incredibly intense and feels like I’m in a dream world. It involves a lengthy period of finding something that has never been worn before while also resonating with brides and reflecting their inner spirit. Inspiration can strike at any moment, often during my travels when I encounter a woman walking down the street or sitting in a café, sparking new ideas and concepts.
Our brand prides itself on achieving the pinnacle of craftsmanship, utilizing the highest quality fabrics to seamlessly blend minimalism with modern luxury. We continuously strive to introduce original concepts each season, setting trends and inspiring the bridal industry with our innovative designs. Originality is always a crucial factor that drives our brand to success too - it serves as the foundation upon which we build our reputation for excellence, ensuring that each creation is unique and captivating.
The current collection was inspired by the brand’s ethos of constant evolution and self-discovery, drawing inspiration from within each season. Named “The Stargazer,” this collection places a greater emphasis on the world of imagination and courage. In a changing world, we see women daring to be bolder and more unique, prompting our brand to release a collection this season that completely unleashes the designer’s imagination.
We envision our pieces being worn by brides who are free-spirited, confident, respectful of the world around them, and unafraid to express their own ideas. They are imaginative yet strong women who can articulate their thoughts openly.