ao link

NEWS. COLLECTIONS. BUSINESS. EVENTS - straight to your inbox

By entering my email I agree to the Bridal Buyer Privacy Policy (we won’t share your data & you can unsubscribe at any time)

Introducing Tiffanys Bridal collection

We talk to renowned prom & bridesmaid designer Tiffanys about launching their bridal collection for 2021.

Tiffany Bridal dresses
Tiffany Bridal dresses
TwitterFacebookLinked In
Tiffanys Bridal 1 Tiffanys Bridal 2 Tiffanys Bridal 3 Tiffanys Bridal 4 Tiffanys Bridal 5 Tiffanys Bridal 6 Tiffanys Bridal 7 Tiffanys Bridal 8 Tiffanys Bridal 9 Tiffanys Bridal 10

Tell us about the history of the brand?

Tiffanys are a family owned and run business based in a beautiful coastal town in Hampshire. We first launched 14 years ago, after years of running successful retail shops. The natural progression was to move into designing and manufacturing our own collection. We initially created Tiffanys Prom and Tiffanys Bridesmaids which we are most known for and more recently have introduced Tiffanys Bridal to our portfolio.

What is Tiffanys brand relationship with the UK bridal market?

Being relatively new to the bridal market we have already received fantastic feedback from our bridal boutiques and brides about the design, fabrics, construction, and price point of our gowns. We are looking forward to building long lasting relationships with bridal boutiques in 2021. We can’t wait to see them open up again and to see our Spring 2021 collection available for brides to be.

Do you have a minimum order?

For brand new accounts we ask for a minimum of six pieces to allow the retailer to have area exclusively for the collection. After this we don’t feel boutiques should be pressured into purchasing a fixed number of pieces each season.

Our job as a bridal designer is to bring fabulous new designs to each collection at affordable prices and offer true value for money. It is important to us that our stockists purchase new designs because they want to rather than having to.

What’s next for the brand?

To continue to improve every aspect of our business, from the bridal collections we design, the imagery that we provide our retail partners, and the service that we offer. We have a young and passionate team that are keen to work incredibly hard, learn from mistakes and drive the business forward in the right direction to become a leading UK owned bridal manufacturer.

What are the brand’s secrets to success?

Primarily we believe the secret to our success is the customer service that we provide. We view each boutique as part of the Tiffanys family and genuinely look at the relationships that we have with our stockists as a 50/50 partnership. We continuously listen to all our stockists to take their opinions and suggestions on board. We are reactive to the changes in the market and look to support all our boutiques wherever we can.

Secondly, we offer exceptionally high-quality gowns at very affordable prices. The majority of our designs priced at £295 or below, our retail partners have the option of offering beautiful pieces at under £1,000 RRP or increasing profit margins to a 4-5 times mark-up. When you consider the combination of design, quality, and price point we feel that you will not find a better value for money supplier in the industry.

What inspired the current collection?

Having two young daughters that are very different from each other really made us think about how our bridal gowns need to be varied to cater for the different demands and ideologies that brides have. We have reflected this by designing differing styles within our collection. We have also carried out our photoshoot in various locations including the beach, city centre, and countryside to illustrate that our 2021 range is for all types of brides getting married in any location.

Pick three of your favourite pieces that really highlight the vision of the collection?

Wessex: Showered in delicate leaf lace applique, this fitted illusion bodice creates an hourglass shape and shows off your figure perfectly. The elegant train flows from beneath the silhouette for a meticulous finish.

Magister: A stunning fit and flare gown with delicate beaded capped shoulder straps that meet a traditional sweetheart neckline with sexy sheer panels and exposed boning to bodice. The cathedral length train has multiple hand sewn lace motifs giving it movement and drama.

Beaulieu: Light, fresh, and whimsical, this exquisite gown captures your wedding day in one dreamy silhouette with a beautiful tulle skirt and high neck lace bodice, encrusted with ivory bugle beads.

What kind of brides do you envisage wearing your pieces?

We envisage confident, romantic and feminine brides who follow their heart and are so excited to be getting married and celebrating after months of living in lockdown and uncertainty.

How can retailers get in touch to order from your latest collection?

To discuss or view the SS21 collection please contact mike@tiffanys-online.co.uk or call 02380 334322.

 

This is an advertising promotion.
© 2021 Bridal Buyer • bridalbuyer@oceanmedia.co.uk • 020 7772 8300 • © Ocean Media Group Ltd