Tell us the company’s history, how you started and how the brand has developed.

Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a bride’s taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Thanks&Goodluck (T&G), Viktor&Rolf Mariage and Savannah Miller.    

What sets your bridal designs apart from others in the industry?

Justin Alexander understands that a bride’s taste in fashion is as complex as the person wearing the dress. Celebrating body positivity, inclusivity, and diversity, Justin Alexander now has 5 unique brands that cater to different brides through fabrication, design, styling, and price point. Whatever type of wedding, there will be a Justin Alexander gown that will tick all the boxes. Justin Alexander’s designs have gained recognition and have been worn by brides across the globe, allowing the company to become one of America’s and Europe’s most influential producers of wedding fashions.

How are you incorporating sustainable practices and initiatives into your company?

At Justin Alexander, we understand that thriving in the long term is not strictly about the bottom line. We recognize that we have also a responsibility to address sustainability and are actively taking strides towards setting an example for the bridal industry. Our current approach includes:

Leveraging technology
-We digitalize our sales operations to reduce the use of paper.
-We optimize our supply chain by using sophisticated time-phased inventory and purchase order technology to avoid overproduction and waste of product and to reduce re-shipments and our carbon footprint.

Supporting ethical factories
-We build our supply chain upon long-standing relationships with trusted factories and raw material suppliers. 
-We require suppliers to adhere to an ethics charter to ensure that high standards of trading are met. Our owners visit our factories and our quality control teams conduct monthly audits.
-We are cruelty-free and avoiding the usage of any fur, feather or animal products in our collections.

Building a sustainable future
-We source locally to our factories to reduce shipping of raw materials.
-We maximize sea shipments to reduce carbon emissions.
-We donate our excess fabrics to fashion schools and slightly worn samples to charity or communities in need.
-We allow our retailers to opt in or out of receiving marketing materials, hangers and garment bags.
-Our US warehouse facility is powered with solar energy.

What inspired your latest collection, and how do you stay current with bridal fashion trends?

The Justin Alexander Spring/Summer 2024 collection, Ruby, was inspired by the colour of love. This collection combines handcrafted detailing with rich fabrications, so any bride feels glamorous and special on her wedding day. Our latest collection explores the different elements of love through bold bodices, dramatic skirts, voluminous ball gowns, unexpected trains, and romantic bow details. Exquisite embroidery, statement seam work, and hourglass tailoring round out these romantic wedding dresses allowing every bride to be enveloped in love.

Describe your latest collection in three words.

Elegant. Unforgettable. Modern.

Is there a single piece which embodies the vision of the whole collection?

Style Harper is an A-Line wedding dress with and off the shoulder cuff and a sultry skirt slit. This dress is a modern twist on the traditional with a touch of red carpet glamour; The rich fabrication creates an unforgettable wedding dress moment.

Why is Bridal Week so important to you?

Bridal Week Harrogate has long been a firm favourite in the trade show diary and is one that is enjoyed by staff and customers alike. A popular destination, nestled in scenic surroundings, Bridal Week Harrogate has always drawn a wide audience from the UK and abroad, meaning there are always opportunities to build on our customer base and network with prospecting stores. With two collections on show, Harrogate is the ideal opportunity for customers to see both Fall/Winter 23 and Spring/Summer 24 styles, and to top up their existing orders.    

FIND JUSTIN ALEXANDER IN THE MAJESTIC HOTEL AT BRIDAL WEEK HARROGATE.

REGISTER NOW