An iconic British bridal brand, Eliza Jane Howell is renowned for its vintage-inspired wedding dresses and dazzling eveningwear. The label is adept at seamlessly – and almost magically – blending together traditional and contemporary design elements to create the most luxurious styles. Each gown is meticulously handcrafted, combining exquisite beading techniques with modern patterns to create unique, heirloom-quality pieces.

Crazy for You is the latest collection from Eliza Jane Howell, and has been inspired by lightness of touch, how silhouettes can adorn and enhance the body and romance, amongst other things. “These influences helped create a collection that has been designed to make our brides feel like they are wearing the absolute dress of their dreams, that enhances their femininity and creates the confidence to be individual. That’s who our Eliza Jane Howell bride is,” explains the label’s Andrea Cutts.

Crazy for You 

For Eliza Jane Howell, each season and each collection represents a development and evolution. As the label moves forward, they experiment and develop with their ateliers to showcase the latest beading innovations alongside the exquisite cut of each of the dresses. “We are not a trend or theme driven label,” says Andrea, “we continue to elevate our fit and designs combining modernity with tradition each season and this has always resonated with our brides and stockists.”

As versatility is such an important element for contemporary brides, this is something that was a considered aspect for the Crazy for You collection. Andrea tells us: “We have included details that create more versatility, such as detachable sleeves and capes, that allow the bride to move from day tonight effortlessly without compromising how she looks or feels.”

Eliza Jane Howell: Wisteria  

While Crazy for You is packed with styles to swoon over, we’ve particularly fallen in love with the Wisteria dress – our Style of the Week. “She is hand-beaded on pure silk and is the ultimate romantic gown with her soft skirt and balloon sleeve,” explains Andrea. 

We adore the style’s intricate beadwork and flowing silhouette – the weight that the beading adds to the dress offers the most gorgeous drape, texture and movement. Wisteria’s long sleeves and V-neckline give this vintage-inspired design a free-spirited vibe – a feeling of ethereal luxury. While this Eliza Jane Howell gown would be ideal for traditional wedding settings, it would be equally outstanding for a relaxed boho ceremony in a barn or garden venue.

“In this collection, using pure silk has offered far more fluidity and volume to the designs,” says Andrea. “A more boho look that has received an amazing response, showing us there is a real audience for a modern silhouette mixed with traditional hand beading.”