Ahead of Sì SposaItalia Collezioni 2023 we sit down with Elena Jemmallo of Fiera Milano S.p.A to find out what visitors can look forward to seeing at this year’s show.
This piece is part of a sponsored advertorial with Bridal Buyer.
SposaItalia is at the forefront of the bridal world and, as always, this edition will feature the brands that have made the industry great. Ours is a constant work of selection at the origin, which “rewards” the best bridal designers, and we are oriented as always towards the search for talent and the best interpretation of Italian and international style. There will be 200 companies participating. To name a few, there will be Elisabetta Polignano, Amelia Casablanca, Emiliano Bengasi, Eddy K., Yukinori Morinaga, Randy Fenoli, and Maison Signore. Among the new entries, I would like to mention CHIARA BONI La Petite Robe, a well-known Italian brand recognised worldwide for its extremely feminine style, which has chosen our trade fair as a strategic moment to present its bridal collection to the market. There is no lack of interesting and innovative niche companies with exclusive proposals - such as silk robes de chambre by Luna di Seta, bridal lingerie by Oroblu, oriental accessories Made in Lebanon by Bbloomed, and shoe collections by Danira Calzature - alongside emerging names under the radar of international fashion such as Elizabeth Passion, Eva Lendel and Asli Dogan.
Sì SposaItalia Collezioni has unique features that enrich the exhibition proposal with many events within the show. Once again this year, there will be three days of fashion shows, the first of which will be entirely dedicated to Italian brands. For buyers, it is a unique opportunity to discover the new collections live and transform their participation in the trade fair into a real experience. For exhibitors, it is an irreplaceable moment to show their dresses and accessories as “lived” and ”brought to life” by the grace of the models present. This year’s fashion shows will feature the brands Andrea Versali, CHIARA BONI La Petite Robe, Dovita, Elisabetta Polignano, Emiliano Bengasi Couturier, Global Bridal House, Julia Kontogruni, Kigili, Michela Ferriero, Musani Couture, MySecret Sposa, Rara Avis....
Also new for this edition is a special area dedicated to accessories, which will be called Precious Bride by Homi Fashion&Jewels. It will be dedicated to the presentation of jewellery collections for the bridal segment, with a range of proposals ranging from classic to contemporary styles.
The next edition of Sì Sposaitalia Collezioni takes places from 14 to 17 April 2023 in Milan (Allianz MiCo), a location in the city centre that offers the opportunity to be reached comfortably by any means of transport, from the metro to taxis. The opening of the event lights up the city and makes for an intense week of promotion for the bridal world that brings all the effervescence of the bridal sector to Milan.