Jo Stott, owner of Jo Stott Consultancy, is an expert in bridal retail and customer service. Having founded multi-award-winning boutique Y.A.P Bridal, Jo now travels the country offering her expertise in strategic marketing, sales, service and accounts to other bridal business owners. Jo has also partnered with Maggie Sottero to offer a bespoke training programme for bridal retailers, covering everything from how to build a successful brand, to creating a unique shopping experience.

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