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2025 Wedding Trends Revealed: What Do Modern Couples Want?

Business20-Nov-2024

Wedding expert and Hitched.co.uk editor Zoë Burke gives us the scoop on next year’s top wedding trends

Wedding trends don’t just happen by accident – they are driven by couples’ desires to make their big day unforgettable. The Hitched Wedding Trends Report 2025 reveals what’s in store for the year ahead. From vibrant bouquets to mini dresses and heart-shaped cakes, weddings in 2025 are set to be unique and personal. Whether you’re a boutique owner or looking to inspire brides, here’s a breakdown of the biggest trends and how to bring them to life for your clients… if you like what you see, don’t miss the full article in the latest issue of Bridal Buyer.

Fashion Trends

Fashion for 2025 is fun, flirty, and forward-thinking.

Short & Sweet: Searches for ’mini wedding dresses’ have soared by 233%, with couples embracing playful, short styles for a modern twist. Mini dresses work well for civil ceremonies or as an outfit change, letting nearlyweds keep their look fresh.

3D Florals: Searches for floral dresses have risen 46%, with couples opting for gowns adorned with 3D floral appliqués or bright floral designs. Stocking these can offer brides a fresh, eye-catching take on florals.

Timeless Tuxedos: With searches up 24%, tuxedos are becoming a chic alternative to traditional morning suits, appealing to those seeking a sophisticated look with high wear-again value.

Capturing Content

Couples are prioritizing capturing and curating memories.

Content Creators: Searches for wedding content creators have surged by 586%. These professionals capture social media-ready moments alongside photographers and videographers. Encourage nearlyweds to consider versatile, photogenic pieces, and team up with local creators for your own content.

Video Views: Wedding video searches are up 171%, with couples investing in cinematic captures. Videography-friendly gowns—like flowy skirts and intricate lace details—are a selling point for customers.

App Happy: ’Wedding photo apps’ searches have risen 56%, with couples using them to collect candid shots from guests. Highlighting dresses and accessories that shine in candid settings can help couples envision their look through others’ lenses.

The Wedding Experience

Weddings are evolving into full-fledged experiences.

Bright & Bold Blooms: Bridal florals are embracing vibrant colours, with searches for ’colourful bridal bouquet’ up 267%. Showcase floral accessories or colourful details to help nearlyweds carry the theme through their look.

Heart-Eyed for Heart Cakes: Heart-shaped wedding cakes are trending, with searches up 50%. Accessories with heart motifs can complement this playful, romantic trend.

Creative Keepsakes: Searches for ’live wedding painter’ have risen by 23%, as couples seek interactive entertainment. Offering unique accessories or partnering with illustrators for giveaways can add personalisation.

Dinner Party Vibes: Micro weddings remain popular, with searches up 22%. Couples are prioritising intimate gatherings, often allocating more budget to luxurious venues, catering, or fashion. Stocking high-quality, detailed gowns can cater to this audience.