All-Star American Talent: Bridal Week London 2026
We’re taking a closer look at Bridal Week’s selection of inspiring bridalwear brands from across the pond. Get ready to see stars (and stripes)…
Bridal Week continues to attract a truly international mix of designers and buyers, and this season, American bridal brands are once again proving their enduring appeal. Known for their ability to balance trend-led design with strong commercial performance, US exhibitors offer a distinct benefit for retailers looking to refresh their bridal offering. From fashion-driven silhouettes to timeless romance, check out these American brands bringing a diverse yet cohesive vision to Bridal Week London.
ALLURE BRIDALS
Showroom 5
Allure Bridals returns to Bridal Week with its signature breadth of collections, offering something for every bride and every retail floor. From modern minimalism to ornate romance, the brand’s carefully segmented labels allow stockists to cater to a wide customer base while maintaining a clear brand identity. Known for its consistent quality and wearable design, Allure continues to be a dependable choice for retailers seeking both style and substance.
Look out for: Style A1408 - A strapless, basque-waist gown with sequin lace and exposed corset boning. Paired with their A1408J flared lace sleeve demi-jacket, a game changer.
CALLA BLANCHE
Stand 106
Calla Blanche brings a bold, fashion-led perspective to Bridal Week, showcasing designs that push the boundaries of contemporary bridal style. Known for its dramatic silhouettes, striking textures and couture-inspired detailing, the brand appeals to fashion-conscious brides seeking a standout look. For retailers, Calla Blanche offers an opportunity to introduce a directional, editorial-driven collection that adds impact and elevates a boutique’s bridal portfolio.
Look out for: The Bellona, B26102 - a satin dropped waist dress with embellished tri-scallop neckline and puff fit-and-flare skirt.
As Bridal Week continues to evolve as a global buying destination, American exhibitors remain an essential part of the show’s offering. With their ability to blend innovation, reliability and commercial insight, brands such as Allure, Justin Alexander, Maggie Sottero, Morilee and Casablanca Bridal demonstrate why US design continues to influence bridal retail worldwide.
MAGGIE SOTTERO
Showroom 7
Renowned for its romantic aesthetic and commitment to inclusivity, Maggie Sottero continues to resonate with brides worldwide. The brand’s latest designs focus on figure-flattering silhouettes, intricate embellishment and soft, feminine styling. With an emphasis on both emotional storytelling and technical fit, Maggie Sottero remains a powerful option for boutiques prioritising customer experience and strong conversion.
Look out for: The Emelina Dress - A mermaid dress made from Cartago satin, with an asymmetrically draped front bodice and intricate floral detail where the skirt billows out.
MORILEE
Showroom 3
Morilee arrives at Bridal Week with collections that embrace glamour, fashion-forward detailing and accessible price points. Known for its trend-led approach, the brand delivers statement gowns alongside classic silhouettes, ensuring broad appeal across different markets. Morilee’s ability to translate runway-inspired looks into commercially viable designs continues to attract retailers looking for impact without compromise.
Look out for: The Aloura Dress - Whimsical and statuesque, this strapless sweetheart dress holds a peplum waist, layers of Chantilly lace and sheer appliquéd tulle and detachable 3D floral ribbon bow.
CASABLANCA
Stand 122
Casablanca Bridal showcases its commitment to craftsmanship and personalised design, with hand-finished gowns that highlight attention to detail. The brand’s focus on customisation options and thoughtful construction allows retailers to offer brides a more tailored experience. Casablanca’s romantic yet contemporary designs make it a strong choice for boutiques seeking differentiation through quality and service.
Look out for: Style SK013/SK012/TP006 - A dramatic bubble half-skirt, crafted from airy matte organza, layered over a fitted skirt and stretch Mikado corset - a perfect balance of elegance and edge.
JUSTIN ALEXANDER
Showroom 2
Justin Alexander brings a refined sense of modern bridal fashion to the show, blending its American heritage with a distinctly European design sensibility. Structured silhouettes, luxurious fabrics and contemporary detailing define the latest collections, appealing to brides seeking a polished, fashion-led look. For retailers, the brand offers a strong balance between trend relevance and timeless appeal.
Look out for: The Lottie Dress - A dreamy strapless mikado high-low ball gown with bubble hem, and pleating in all the right places.
