Among this year’s winners were TDR Bridal Birmingham, Justin Alexander and Anne Priscilla Bridal, each recognised for their commitment, innovation and dedication to delivering excellence.

TDR Bridal Birmingham: Winner of Bridalwear Retailer of the Year – England (Large)

How did you feel when you were crowned for this category?

“Honestly I was so shocked! Just couldn’t believe it! I am totally over the moon to win this incredible accolade for the second year running especially given that we were up against some other incredible stores. The Bridal Buyer Awards really are the Oscars of our industry so to win again is totally overwhelming I still have to pinch myself!”

What are you most proud of this year?

“TDR is ever evolving and this year has been no exception to that. We have grown both in numbers and financially which in the current market with so much uncertainty is something I am really proud of. But most of all I am proud of my wonderful Team who never fail to inspire me to do better showing determination and tenacity along with endless kindness and sincerity. This award is their award.”

What are your three pearls of wisdom to those who are planning to enter next year?

“Be yourself, be authentic and don’t be afraid to step up, stand out and be true to who you are and what you believe in. If you think something is a great idea, implement it, if something isn’t working, have the courage to change it immediately!”
Finally, how will this award impact your business going forward?
“This award made a huge difference to TDR last year and winning again this year cements our position in the industry as a leading bridal store. It gives brides confidence that they are in the safest of hands and that we really are great at what we do! Thank you so much Bridal Buyer it truly is appreciated.”

Justin Alexander: Winner of Supplier Customer Service of the Year

How did you feel when you were crowned for this category?

“We were absolutely thrilled! Being recognised in this category is such a huge honour. It’s a wonderful reflection of the hard work we put into building strong relationships with our customers and it motivates us to keep delivering the service they know and trust.”

What are you most proud of this year?

“Winning this award is definitely at the top of our list! We’ve worked incredibly hard to provide the exceptional service we’re known for so receiving this recognition makes us very proud of what we’ve achieved.”

What are your three pearls of wisdom for those planning to enter next year?

“Take time to really think about your application. It’s easy to overlook achievements that deserve recognition.
Don’t be afraid to shout about your successes. This is your chance to celebrate everything you’ve accomplished.
Be authentic. Judges can see the passion behind your story so let that shine through.”

Finally, how will this award impact your business going forward?

“This award has set the bar high which can only be a positive thing. It challenges us to maintain and even exceed the high standards of service that led to our win ensuring our customers continue to receive the very best from us.”

Anne Priscilla Bridal: Winner of Longstanding/Established Retailer of the Year

How did you feel when you were crowned for this category?

“Absolutely blown away! This award is so important to me and to the entire team. The competition was fierce and I couldn’t be happier to have won. It is such a prestigious recognition and I am thrilled that our team’s hard work and dedication to our brand and the brides we serve has been acknowledged in this way.”

What are you most proud of this year?

“Creating a very balanced team who each bring something unique to the table allowing everyone’s creativity to shine. Every team member is mentored and we focus on developing their individual skills. For example Kayla who is about to start university to study International Fashion Branding launched Anne Priscilla on TikTok and seeing her thrive has been a joy. Encouraging and developing individuals within our team brings me so much satisfaction.”

What are your three pearls of wisdom to those who are planning to enter next year?

“Be proud of who you are and what you bring to the industry.
Stay true to your brand and be confident that this is the right path for you.
Celebrate the fact that every store has something different and special to offer.”

Finally, how will this award impact your business going forward?

“It’s a huge motivational boost for the entire team. We’ve had messages of congratulations pouring in from brides and suppliers alike who are thrilled to be part of this journey with us. It’s been so inspiring and will definitely keep us striving to deliver the best experience possible.”

The Bridal Buyer Awards shine a spotlight on the passion, creativity and dedication that continue to drive the bridal industry forward. From long established names to those pushing new boundaries this year’s winners are a testament to the talent and tenacity that keep our sector thriving.
A huge congratulations to all of this year’s award recipients. Your hard work inspires the entire bridal community and we can’t wait to see what the next year brings.