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Bridalwear Retailer of the Year: England - Abi Neill of Abigail's Collection

Abigail Neill, owner of Abigail’s Collection & The Groom’s Room, was crowned Bridalwear Retailer of the Year – England at the 2018 Bridal Buyer Awards. We caught up with her to see what’s it’s like on Cloud Nine!

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Winner of Bridalwear Retailer of the Year England Abi Neill
Winner of Bridalwear Retailer of the Year England Abi Neill

If you want to find out more about her, you can read our Wonder Woman profile on Abigail Neill here.

How does it feel to have won Bridalwear Retailer of the Year – England?

Absolutely incredible - it’s a massive lifetime ambition realised! We’ve been very fortunate to win other Bridal Buyer awards but to win this particular title is just so thrilling! We’re all literally over the moon and super proud.

Read Abigail Neill’s award-winning customer service tips here.

What was going through your head when you were announced as the winner?

I was clutching my husband’s hand so tight and it was literally an ‘OMG we did, we did it, we did it moment’ …I was really overwhelmed and emotional and, to a degree, relieved.

Why did you enter the awards?

They’re the Oscars of the bridal industry and a time to celebrate with the best of the best. We’ve always dreamt of winning England Bridal Retailer of the Year and have been in the finals for the title on several occasions, we entered basically because we were really hopeful that one day we might be recognised as worthy winners and actually win – evidently it was our year this year.

What tips do you have for other boutiques who are thinking of entering next year?

Simple – GO FOR IT! Never give up, one day it WILL be your year to shine.

What does this award mean to you?

A huge amount, probably too much! To be recognised at this level and to be celebrating with the incredible finalists is such an achievement for us.

See the full list of Bridal Buyer Awards 2018 winners here.

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