Global retailer French Connection has announced that it will be launching a bridalwear collection on 1^st February 2018.

The collection is described as a capsule range of modern yet diaphanous gowns for brides and their bridesmaids. The gowns have been designed to suit a range of different tastes, including bold trousers and blouses, as well as romantic full-length gowns.

With prices ranging from £65 to £295 and a complementary bridesmaid collection focusing on sorbet shades ideal for summer weddings, French Connection are aiming to put a contemporary spin on the traditional wedding attire.

Are you feeling worried about high street retailers moving into the bridal market? Industry expert Mark Stevens from Enzoani explains how to cope in a changing marketplace.