This comes as the company makes an effort to streamline services, costs and overheads which they are hoping to pass on as commercial benefits to the UK and Irish Jasmine retailers by offering a more competitive product.

The Jasmine brand continues to grow after more than 30 years worldwide, but with a larger team of dedicated customer agents operating in the Chicago headquarters and with the growing pressures and ever-changing consumer bridal market, Jasmine believes this new leaner and more streamlined business model will provide a more secure and profitable longevity to its brand in Europe.

Jasmine retailers have been informed and will be able to continue reordering from stock samples, with all the advantages of Jasmine’s services including rushes and customization.

Shipping will now be facilitated directly from their dedicated factory to the store and the UK Head Office based at Stondon Manor Farm, Henlow is closing at Christmas.

A representative for Jasmine made the following comment: “They will continue to be here for their valued customers and look forward to working together in this new environment for bridal.”

For any further enquiries, please contact enquiry@uk.jasminebridal.com