At the recent Lounge Session, Ella shared practical, boutique-friendly strategies to make social media work with you, not against you.

Consistency Is Key

A social plan is essential. A simple spreadsheet or Google Doc can become your best friend, helping you track:

• Dates of posts
• Type of content (e.g. Reel, carousel, image)
• Themes (new arrivals, behind-the-scenes, styling tips)
• Ideas tab (e.g. “Our team’s monthly picks,” “Chantilly lace gowns,” or “This month’s new dresses”)
• Review what has worked well in the past and what hasn’t, then double down on successful content and pivot away from underperformers.

Making Time to Create

Content doesn’t happen by chance. Ella recommends blocking out your least busy day specifically for filming. Once filmed, dedicate two hours each week to editing. By batching your workflow, you’ll have content ready to roll and avoid last-minute stress.

Harnessing Instagram’s Features

Some of Ella’s top Instagram tips include:

• Trial Reels: Use this feature to show your content only to non-followers, a smart way to attract new audiences.
• Trending Audio: Look for sounds with a green arrow and fewer than 10,000 uses for maximum reach.
• SEO Matters: Include website keywords in your captions and content.
• Edit Natively: Create and edit within Instagram for better visibility, unless your content is a text-free video.

TikTok Strategy

While trends can be useful, they shouldn’t define your content. Brides want to connect with you. Posts that showcase your personality, share authentic moments, or spark interaction (polls, “that feeling when…” captions, or your team’s monthly favourites) often resonate the most.

Final Takeaway

Don’t get disheartened by slow follower growth. Focus instead on engagement, quality content and clarity. Your Instagram bio should clearly state who you are and what you do. With planning, consistency and a touch of creativity, social media can become one of your most powerful tools for connecting with brides-to-be.