We caught up with Felicity from the stunning bridal shop Jean Jackson Couture to find out more about her business
We spoke with Felicity from Jean Jackson Couture to find out more about the brand’s beautiful online presence, elegant interior design and luxurious collection of gowns.
Jean Jackson Couture started in the ‘80s as a bespoke design house and to this day still caters for the bride who is looking for something a little different.
Our flagship boutique in Urmston has been there for around 20 years and we opened a second space five years ago in a studio in central Manchester.
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We no longer make or design gowns, instead we specialise in international bohemian designers such as Anna Campbell, Rue De Seine, Lovers Society, Houghton, Laudae and Truvelle.
We have a fantastic relationship with our suppliers - this is really important to us, I catch up with them every year at New York Bridal Market. The customer service and quality of the goods is second to none and I couldn’t fault them. Despite the time differences, they are always so quick to reply all my emails too!
As there are very few stockists of the brands that we carry, due to exclusivity agreements, we try to form relationships with the other stockists so that we can help each other out.
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All of our brides have a very clear vision for their day. Typically the weddings of our brides are abroad or outdoorsy, which is a reflection of the style of dresses that we carry.
Their weddings are very much inspired by real weddings and shoots from blogs and magazines such as Hello May, Green Wedding Shoes, Junebug Weddings etc.
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We find that brides find us through the designers that we carry, generally when they are looking for a non-traditional gown or through Instagram.
Social media is the best way to give brides a taste of what you’re about; it is about more than the dress, it’s an ethos - you attract your bride. Often our brides come to see us in the same brands that we are wearing, or we may even bump into them in a yoga class!
It’s important to us that our dresses are made ethically too. As a company we try to use as little paper as possible, our company car is electric and we don’t eat meat - we find our brides make similar lifestyle choices so they feel that they fit right in with us.
We also find that images of real brides are the best form of advertisement. One of our recent bride’s images have gone viral and we are being contacted by brides from as far as Brazil and Mexico about her dress! It’s really important to share genuine content and to share images that mean something, rather than just posting pictures for the sake of it.
Also, because a lot of our brides are international, we find that there are certain times that are better, and that are more effective to target brides on social media.
Our branding has always been very minimal, the logo has always been black and white, the same with our website. We like to keep the emphasis on the designers and their images. It has also allowed us to change and adapt our stores to the styles we currently have in. We did try having one store that was slightly more traditional but it didn’t work for us, and it just wasn’t really us either!
Our branding and styling in store is very much influenced by the Antipodean stores and blogs. We have lots of greenery and macrame in our stores, which we love, and this also tends to help brides visualise the whole picture for their big day as they tend to have a similar idea in mind.
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