You're viewing 1 of 2 articles as an unregistered user

You’ll need to register to read UNLIMITED articles. Already registered?

Please Login OR Register

Our Exclusive Interview with Jean Jackson Couture

We caught up with Felicity from the stunning bridal shop Jean Jackson Couture to find out more about her business

Linked InTwitterFacebook
Jean Jackson Couture's Instagram account
Jean Jackson Couture's Instagram account

We spoke with Felicity from Jean Jackson Couture to find out more about the brand’s beautiful online presence, elegant interior design and luxurious collection of gowns.

Tell me about the history of your brand.

Jean Jackson Couture started in the ‘80s as a bespoke design house and to this day still caters for the bride who is looking for something a little different.

Our flagship boutique in Urmston has been there for around 20 years and we opened a second space five years ago in a studio in central Manchester.

Read more: Read our exclusive interview with Loveitsomuch – the one stop shop for belts and other embellishments.

What brands do you stock?

We no longer make or design gowns, instead we specialise in international bohemian designers such as Anna Campbell, Rue De Seine, Lovers Society, Houghton, Laudae and Truvelle.

What’s are your relationship with your suppliers like?

We have a fantastic relationship with our suppliers - this is really important to us, I catch up with them every year at New York Bridal Market. The customer service and quality of the goods is second to none and I couldn’t fault them. Despite the time differences, they are always so quick to reply all my emails too!

As there are very few stockists of the brands that we carry, due to exclusivity agreements, we try to form relationships with the other stockists so that we can help each other out.

Read more: Check out our interview with our bridal retailer and Wonder Woman Joanne Stott.

Describe the Jean Jackson Couture bride?

All of our brides have a very clear vision for their day. Typically the weddings of our brides are abroad or outdoorsy, which is a reflection of the style of dresses that we carry.

Their weddings are very much inspired by real weddings and shoots from blogs and magazines such as Hello May, Green Wedding Shoes, Junebug Weddings etc.

Read more: Learn about the new bridal retailer Jacqui James here.

How do your brides find you?

We find that brides find us through the designers that we carry, generally when they are looking for a non-traditional gown or through Instagram.

Social media is the best way to give brides a taste of what you’re about; it is about more than the dress, it’s an ethos - you attract your bride. Often our brides come to see us in the same brands that we are wearing, or we may even bump into them in a yoga class!

It’s important to us that our dresses are made ethically too. As a company we try to use as little paper as possible, our company car is electric and we don’t eat meat - we find our brides make similar lifestyle choices so they feel that they fit right in with us.

We also find that images of real brides are the best form of advertisement. One of our recent bride’s images have gone viral and we are being contacted by brides from as far as Brazil and Mexico about her dress! It’s really important to share genuine content and to share images that mean something, rather than just posting pictures for the sake of it.

Also, because a lot of our brides are international, we find that there are certain times that are better, and that are more effective to target brides on social media.

Your shop and online presence looks stunning, can you share some insight on your inspiration behind it?

Our branding has always been very minimal, the logo has always been black and white, the same with our website. We like to keep the emphasis on the designers and their images. It has also allowed us to change and adapt our stores to the styles we currently have in. We did try having one store that was slightly more traditional but it didn’t work for us, and it just wasn’t really us either!

Our branding and styling in store is very much influenced by the Antipodean stores and blogs. We have lots of greenery and macrame in our stores, which we love, and this also tends to help brides visualise the whole picture for their big day as they tend to have a similar idea in mind.

Want more? Check out our interview with founder of Perfect 10 Black Label, Charlie McCorry.

Linked InTwitterFacebook
Add New Comment
You must be logged in to comment.

Top stories

Starting or enhancing a bridal business

Starting or enhancing a bridal business

Bridal Industry Consultant Jane Watson wrote the article ‘Setting up shop’. This article has been ...
BREAKING: Statement from Alfred Angelo

BREAKING: Statement from Alfred Angelo

It’s a difficult time for the bridal industry as we hear news of Alfred Angelo’s closure. We’ve put ...
Nine Things You Never Knew About Steamers

Nine Things You Never Knew About Steamers

They’re an essential part of day to day life for most retailers, but how much do you actually know ...
Ian Stuart’s TV Show Commissioned for Channel 4

Ian Stuart’s TV Show Commissioned for Channel 4

Leading bridal designer Ian Stuart has had a 25 x 30’ series for Channel 4 commissioned
Are You Breaking the Law By Offering Brides Alcohol? We Investigate

Are You Breaking the Law By Offering Brides Alcohol? We Investigate

After one bridal boutique was visited by a licensing officer from their local authority, we looked ...
FIND US ON
Twitter
Facebook
Instagram
© 2017 Bridal Buyer • bridalbuyer@oceanmedia.co.uk • 020 7772 8317 • © Ocean Media Group Ltd