Why do you believe bridal accessories are such a crucial part of the overall bridal shopping experience for both brides and retailers?

To quote Coco Chanel: “Accessories are what makes or marks a woman.” Accessories can define a look. They are the personality added to an outfit, so they play a crucial role in bridal. It is during the accessory appointment that the bride sees all the details come together; the icing on the cake so to say. In our 30-year experience, we know that brides love their final styling appointment and rely on retailers for help and advice on how to style their look. Too many, or not enough, can make or break an outfit. It is also often part of the bridal attire that the grandmother or mother can purchase at the appointment, making long-lasting memories and family heirlooms.

How do you see accessories helping brides personalise their look?

Accessories are all about personality - take one dress and you can make it look classic, modern, funky or fantasy-inspired. That’s the beauty of accessories.

Which accessories are currently proving to be the most popular with brides this season? Are there any standout pieces that you’re loving? 

As dresses become simpler and cleaner in style, stylists, retailers and brides are reaching for something to add, whether it’s a large headpiece or statement earrings. Pearls continue to play a major role, but our floral collection with coloured pieces seems to be at the forefront of the styling arsenal right now.

What advice do you have for retailers when it comes to curating the perfect accessory selection for their customers?

When we design, our main objective is to ensure we can provide retailers with a good cross-section of shapes, styles and prices. It’s so important to have a large enough selection to cover as many different brides as possible and don’t be afraid to layer and combine to create different looks for brides. Every bride is unique, so having a good cross-section of choice is paramount.

Are there any emerging styles or materials in bridal accessories that you think will be huge in the next year or two?

There are trends and then there are best sellers, it’s often not the same. The trends will be big crystal stones and large tiaras but, as we know, brides want their weddings to reflect their own personality. So we will continue to create pieces based on the winning formula of ensuring we have a style for everyone, whilst having fun creating the new exciting trends for retailers.