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2025 Retailer Reviews: Part 2

Business10-Dec-2025

Here’s your next rundown of this year’s best bridal moments, straight from your favourite retailers.

With the end of the year quickly approaching, we’ve gathered our community’s highlights to find out what made 2025 special for them. From personal accomplishments to unforgettable bridal experiences, we’ve compiled a collection of inspiring moments and trend predictions from your favourite bridal retailers.

Amore Brides -

2025 has been a significant year of development for Amore Brides, from welcoming new collections such as Élysée, to a team expansion in order to “continue delivering and elevated and seamless bridal experience”. The past year has seen a number of successful trunk show events, hosted by Amore Brides, in addition to professional shoots to showcase the boutique’s beautiful gowns.

Looking ahead to 2026 the team aims to continue refining the bridal journey by enhancing the level of personalisation they offer. With an increasing number of their designers now offering deeper levels of customisation from interchangeable straps to personalised necklines, “brides will have more opportunity than ever to create a gown that truly reflects their identity”.

Anne Pricilla Bridal -

Receiving the Long-Standing Retailer of The Year Award was a standout moment for Anne Pricilla Bridal in 2025 and well deserved after 37 years of styling brides. The team are also extremely excited to be welcoming Moira Hughes to their collection as store owner Karen says the designer’s “craftmanship and femininity align beautifully with the AP ethos”.

Aimee Bridal Couture -

With exclusive trunk shows, new collection launches, a shoot in Paris, rising sales, their annual Winter Wonderland event and wedding vendors’ market, Aimee Bridal Couture have certainly been keeping themselves busy! If that wasn’t enough, the boutique has also opened a fifth bridal suite, described as “every girly-girl’s dream room”, where brides can enjoy a private, personalised experience to find the dress.

Aimee Bridal Couture hopes to “keep spreading the ABC magic” into the new year and are particularly excited to celebrate the boutiques sweet sixteenth birthday. They also have designer launches and brand-new 2026 exclusive collections arriving in-store, hand-picked to reflect upcoming bridal trends such as dramatic silhouettes and separates.

The Pantiles Bride -

After 29 years, The Pantiles Bride founder Maria Musgrove-Wethey could be hanging up her tape measure in 2026 and passing on the baton to a new owner. During her time at The Pantiles Bride, Maria has seen it all and helped hundreds of brides find the perfect dress for their special day. We can’t wait to discover what this new chapter holds for her, as we wish her the best of luck.

Soraya Louise Bridal -

2025 has been full of exciting events for Soraya Louise Bridal. Their first event brought their gowns to life with a live catwalk and comprehensive advice given throughout, that left guests inspired and supported. The boutique was also particularly honoured to receive an invitation to a private bridal show in Milan, an event filled with innovation, artistry, and networking opportunities.

But the events don’t stop there…Soraya Louise Bridal have announced their first-ever bridal collaboration with a prestigious restaurant and wedding venue located in the heart of Manchester. They will work with the venue to create a “truly immersive bridal event”, full of sampling exquisite dishes and an in-person live bridal catwalk. Designed to ignite imagination and inspiration, it’s set to be an unforgettable evening.

Castle Brides -

A standout moment this year for Castle Brides was being a sponsor in the Miss Shropshire competition for a young girl who also wore one of their beautiful dresses at the finals alongside her sash. The team aims to continue helping and supporting their brides throughout their wedding dress journey, whether they are searching for bold lace, detachable sleeves, or minimalist styles.

Creatiques -

Creatiques are another boutique to have launched their very own bridal collection in 2025, Florie and George, which has allowed them to “truly showcase [their] individual creativity and offer [their] brides a unique collection that is distinct from others”. Another 2025 milestone for the boutique was winning the Bridal Buyer Editor’s Choice Award, where the effort of their entire team was recognised.

Exciting new beginnings are in store for Creatiques, as they have announced their expansion with a second boutique opening in 2026, housing their mother of the bride and prom collections, aiming to provide a more personalised shopping experience to each client. The team predict 2026 bridal fashion will be focused on “basque waists, bold florals and 1950’s film star glamour”, and we can’t wait to see Creatiques’ take on this!

Emma Hartley Bridalwear -

The standout moments of 2025 for Emma Hartley Bridalwear were winning the TWIA North-West Bridal Retailer of the Year Award, as well as celebrating their 27th birthday on Valentine’s Day. The team are extremely proud to still be doing what they love after all these years and have now been seeing their original EHB brides returning years later with their daughters to find their perfect dress! They hope this continues into next year, as the EHB team plans to “help as many brides as possible find their dream dress”.

Ivory and Pearl -

Ivory and Pearl’s 12th year in business has proven to be one of their “most memorable and enjoyable yet”. The boutique had a fantastic time in New York, securing a new designer, bringing another international label to their rails. Looking ahead to 2026 the team anticipate a continued demand for basque waists, lace gowns and architectural silhouettes, as they remain dedicated to sourcing new designers and giving brides an exceptional boutique experience.

Avorio Bridal -

Avorio are proud to have just reached 20 years of business, as they continue to develop and evolve, to stay relevant within an ever-changing industry. This year the team were delighted to win an award for Prestige Bridal Boutique of the Year for Scotland and have also been nominated again for the Top Tier award for Best Bridal Wear Supplier of the Year. Avorio Bridal are “constantly updating [their] training to be ahead of the game” with their knowledge for brides, and they predict that soft colours, vintage vibes, and full lace are coming in strong for 2026 trends!

Jo Stott -

Consultant Jo Stott has seen countless standout moments this year, with a personal highlight of watching her daughter, Abbie, getting married, surrounded by family and friends. Professionally, Jo was honoured to accept a directorship as Director of Weddings on the board of the AOIC, at a time when the wedding landscape is changing, which she describes as a “privilege to help guide and shape”.

Elizabeth Kate Bridal -

The newly refitted boutique has been a 2025 highlight for Elizabeth Kate Bridal, which has helped to create a calm, modern and welcoming appointment experience. The bridal retailer prides itself on offering thoughtful, personalised guidance to each bride, and is something the team has particularly focused on this year. Elizabeth Kate Bridal are hoping to build on this further in 2026, with more designer events and trunk shows.

In terms of trends, the team are seeing a growing love for “simple, sculpted silhouettes” that feel effortlessly beautiful and romantic, and are excited to see new collections that showcase these designs!