Key Looks for 2026

When it comes to what brides will be asking for in 2026, the biggest transformations are happening in fashion, Zoë tells us. One of the most striking shifts is the rise of what the report calls the Bridgerton Revival. Searches for Bridgerton-style weddings have surged by 191%, signalling extraordinary interest in Regency-inspired celebrations. This aesthetic is shaping everything from gown design – corsetry, Basque waists and layers of lace – to the wider look and feel of the day, including chandeliers, sweeping drapes and grand heritage venues.

Among these trends, the Basque-waist dress has become a true breakout, with a 333% year-on-year increase. This is something we have seen across the fashion runways since early 2024, if not slightly before, so the trend rings true. “That tells us it’s more than a passing fad,” says Zoë. “Brides are looking for silhouettes that combine heritage romance with a modern edge, and retailers should be thinking about how to bring those gowns to the forefront of their collections and displays.”

Another nostalgic favourite is re-emerging for the year ahead – the bubble hem. Zoë explains: “It’s nostalgic – rooted in the 1980s and early 2000s – but it feels fresh again in 2026.”

The momentum doesn’t end there. A new category is gaining serious traction: the after-party look. As she explains: “Shorter, sparklier, more playful dresses that brides can dance the night away in. Searches for after party dresses are up 50%, and that’s only going to grow. We worked with Savannah Miller on our shoot, as her new collection is full of fashion-led details like basque waists and bubble hems, but we also had Steven Khalil and Rixo minis, plus a fabulous lace Berta number, loaned to us by The Wedding Club.”

Accessories Are Having A Moment

Accessories are taking centre stage in 2026, with veils in particular experiencing a dramatic resurgence. Statement styles have doubled in popularity, shifting from traditional formality to full fashion moments. “We’re seeing embroidered veils, coloured veils, even veils with personalised messages – I worked with Rebecca Anne Designs on this year’s report and she is creating some incredible stuff,” says Zoë.

This shift underscores a broader truth: accessories are no longer considered an add-on. They’re becoming essential components of the bridal wardrobe. “The right veil or hair accessory can help a bride switch up her look without needing a full outfit change,” says Zoë. “Retailers should be emphasising those styling opportunities when they work with brides, because accessories are a fantastic upsell.”

Surprises In The Data

When reviewing this year’s numbers, Zoë tells us she was struck by the scale of the Bridgerton effect. “A 191% jump is extraordinary - it shows how powerful pop culture is in shaping weddings. We also knew after parties were growing, but the data really cemented how mainstream they’ve become,” she says.

The rise of retro aesthetics also continues to gather pace, sheet cakes, bubble hems and kitschy stationery are all gaining traction, signalling a mood of playful nostalgia that contrasts sharply with the minimalist tones of previous seasons. “Bridal fashion is evolving faster than ever, and couples are embracing personalisation, fun and playfulness in their planning,” says Zoë.

For retailers, the message is clear: the opportunity lies not just in buying the right stock but in becoming a stylist, a guide and a collaborator! Brides in 2026 will be seeking more than a single gown; they’re looking for a fashion journey and a sense of storytelling woven through their celebrations. 

Words: Anna-Marie DeSouza

Photo Credit: Danielle Veitch Photography 

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