Bridal Week Rebuilt

From modest basement beginnings to its place on the global stage, Bridal Week has always been more than a trade event - it’s been the heartbeat of an industry built on creativity, craftsmanship and connection. But every iconic brand reaches a moment when evolution becomes essential. For Bridal Week, that moment is now.

Ahead of its highly anticipated return to London in 2026, the event has undergone a complete creative transformation: a new visual identity, a modernised colour palette and an ambitious photoshoot in the heart of central London. The message is clear - Bridal Week is stepping confidently into its next chapter.

“We didn’t just want to move the event,” says Event Director, Alex Butler. “We wanted to redefine what Bridal Week feels like. We could see the industry changing around us, and to serve our community, we needed a fresh start - new ideas, new energy and a new creative direction.”

The Truman Brewery in Shoreditch is the perfect symbol of that change. Its raw, laid-back, flexible spaces and its surrounding hub of street style, indie boutiques and creative culture set the scene for a more fashion-forward chapter. “It’s a venue with a pulse,” Alex says. “The energy of Brick Lane, the art, the food, the culture - it all feeds into the experience we want to create.”

A New Look for a New Chapter

Bridal Week’s new colour palette is bold, modern and editorial, taking its cues from contemporary fashion houses rather than traditional wedding aesthetics. Soft neutrals and bold pops of red give the brand a high-fashion edge while still feeling unmistakably bridal.

Chloe Monro, Senior Marketing Executive, says "From the outset, we wanted the visual identity of this campaign to feel unmistakably modern and aligned with where Bridal Week is heading. Our goal was to create something really elevated - imagery that not only celebrates the craft behind the show but also reflects the evolution of the industry as a whole. We wanted every visual element, from the colour palette to the styling, to reflect a fresh, forward-thinking direction for the show. We’re thrilled to finally share our campaign that feels both contemporary and deeply connected to the Bridal Week brand."

To bring the new identity to life, the team staged a major photoshoot across central London, resulting imagery that is sleek, cinematic and confident, designed to echo the energy of the new 2026 event.

This refreshed identity will appear across every touchpoint: signage, digital platforms, printed materials, show branding and the experience guests encounter from the moment they arrive.

Ella O’Keefe, Head of Marketing, says "It’s the first time we’ve shot a Bridal Week campaign. We wanted the show to have its own identity and for the marketing team to have creative input into the visuals that represent the show. We knew we wanted multiple looks that represented the direction Bridal Week is taking in 2026 and beyond. We did the full concept, styling and creation in-house and I’m so proud of what the team have accomplished. You’ll see the campaign imagery and video content throughout the year in print & digital and it will play a big part of your on-site experience."

Join the Guest List

For early updates, reveals and exclusive benefits, the guest list is now open at bridalweek.com/london.

“Bridal is becoming more fashion-centric every year,” Alex says. “Bringing the event to London, and giving it this new creative identity, allows Bridal Week to evolve with the industry. Brick Lane is full of inspiration, and that’s exactly the energy we want to bottle for 2026.”